Manager, Customer Strategy & Growth

CSi - LANDMARK GROUP; Dubai; On-site; AED 450,000 - 680,000; Full time

Job summary

Landmark Group seeks a Manager – Customer Strategy to embed customer-focused decision-making across brands and functions. You’ll analyze customer behavior, VOC signals, touchpoint data, and propositions to drive profitable growth across the full lifecycle.

You’ll partner with brand, buying, planning, finance, operations, L&D, sales, digital, CRM, loyalty, analytics, technology, and product teams to convert insights into journeys, service improvements, and measurable plans.

Qualifications

• 6–9 years of experience in customer strategy, CRM strategy, marketing strategy, retail strategy, customer experience, consulting, or consumer business roles.
• Strong understanding of customer lifecycle management, segmentation, personalization, CRM, loyalty, omnichannel retail.
• Ability to translate customer insights, analytics outputs, market trends, and business priorities into practical strategies and execution plans.
• Excellent communication and stakeholder management skills, with experience influencing decisions at executive levels.

Responsibilities

• Support the development and execution of customer strategy across Landmark Group brands, ensuring customer needs and experience pain points inform priorities.
• Analyze customer experience across touchpoints to identify friction and improvement opportunities.
• Leverage VOC inputs to understand what customers value and struggle with.
• Help define and evaluate customer value propositions, journeys, and interventions balancing desirability and feasibility.
• Translate insights and market trends into practical recommendations for cross-functional teams.
• Build business cases for customer initiatives with expected impact and resource needs.
• Track customer performance indicators and coordinate cross-functional execution of initiatives.
• Prepare strategy documents and executive-ready presentations linking customer experience to measurable outcomes.

Skills

CRM strategy

Marketing strategy

Retail strategy

Customer experience

Omnichannel retail

Stakeholder management

Project management

Education

Bachelor’s or Master’s in Business/Marketing/Analytics/MBA

Tools

Bloomreach

Braze

MoEngage

Salesforce Marketing Cloud

Job description

Landmark Group seeks a Manager – Customer Strategy to embed customer-focused decision-making across brands and functions. You’ll analyze customer behavior, VOC signals, touchpoint data, and propositions to drive profitable growth across the full lifecycle.

You’ll partner with brand, buying, planning, finance, operations, L&D, sales, digital, CRM, loyalty, analytics, technology, and product teams to convert insights into journeys, service improvements, and measurable plans.