Manager Communications (National Talent)

Dubai Department of Economy and Tourism; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

The Dubai Department of Economy and Tourism seeks a strategic communications professional responsible for driving international PR and communication strategies across key markets in the GCC and Middle East. The role involves managing media relations, developing content strategies, and cultivating relationships with local stakeholders to enhance Dubai's public image.

Qualifications

• Proven experience in strategic communications and public relations.
• Expertise in developing PR strategies and managing media relationships.
• Strong communication skills and ability to work with diverse stakeholders.

Responsibilities

• Develop and manage public relations strategies aligned with marketing.
• Coordinate media requests and manage content partnerships.
• Lead media monitoring and crisis management efforts.

Skills

Public relations strategy

Media management

Content creation

Stakeholder engagement

Job description

Hiring for a proven strategic communications professional to drive international PR strategy for Dubai across key markets in the GCC and Middle East. Steer communication strategies, drive tailored messaging, enhance institutional goals and shape public perception in these key markets, to drive tactical and impactful campaigns by creating tailored communication pillars, as well as hosting international media FAM trips and in-market events, also driving strategic content partnerships and broadcast shoots to develop and execute omnichannel campaigns.

Core Functional Responsibilities & Subject Matter Expertise

• Develop public relations and communications strategy in alignment with overall DCTCM marketing strategy
• Manage the implementation of yearly PR and communications plan including identification of key media stakeholders and potential partners per market
• Attend to familiarization trips for media related guests and share information on Dubai (media press trips + broadcast)
• Attend to roadshows, meet with target media organizations and conduct low to medium complexity presentations to promote Dubai as a preferred destination
• Conducting meetings and facilitating interview opportunities with target media during roadshows and events
• Manage content partnerships
• Manage pitch content working with local PR agency to ideate, review and create content to be used by markets throughout the year
• Lead media monitoring activities to monitor mentions of Dubai, identifying any potential media-related crises
• Coordinate the flow of media requests received from international audiences and ensure that responses are generated using FAQ and messaging documents to provide world-class responses
• Manage PR campaign performance related reports
• Development of PR campaign performance reports and review identified discrepancy areas
• Review third party providers' and agencies' proposals for DET's PR and communications needs and provide information to selection process
• Induct and manage country-specific agencies, developing their understanding of the destination, and enabling them to become in-market PR representatives of Dubai
• Review third party provider (e.g. consultants, agencies) performance during activities related to DET's PR and communications needs and ensure that deliverables are aligned with organization's priorities
• Collaborate with 360 teams to integrate activities where relevant within the realm of PR
• Cultivate relationships with Dubai stakeholders, including and not limited to hotels, attractions, events that are relevant to key markets