Manager - Brand Communications

Apparel Group; Dubai; On-site; AED 350,000 - 550,000; Full time

Job summary

Apparel Group in Dubai seeks a senior communications leader to develop and execute integrated strategies that enhance brand reputation and stakeholder engagement.

You will guide a high-performing team, manage media relations, internal comms, crisis readiness, and ensure consistency across channels. A background in leading executive visibility and collaborating with senior leadership is essential.

Qualifications

• 8–10+ years in corporate communications or PR.
• Experience in integrated communication strategies.
• Experience with crisis communication and stakeholder engagement.

Responsibilities

• Lead strategic communication planning aligned with vision and objectives.
• Manage media relations and draft press materials.
• Oversee internal communications and employee engagement.
• Develop crisis communication plans.
• Engage stakeholders and maintain brand reputation.
• Lead content creation for websites, socials, and reports.
• Mentor and lead a communications team.

Skills

Strategic communication

Media relations

Internal communications

Crisis communication

Team leadership

Content creation

Education

Bachelor's or Master's in Journalism, Communications, Marketing, or related discipline

Job description

Job Description

Objective - To lead the development and execution of strategic, integrated communication initiatives that enhance brand reputation, drive stakeholder engagement, and ensure consistent messaging across all channels. This role will support executive visibility, strengthen media and internal relations, and guide a high-performing communications team in alignment with corporate goals.

Key Responsibilities

• Strategic Communication Planning:
  • Develop and implement integrated communication strategies aligned with the company’s vision, mission, and business objectives.
  • Ensure consistent messaging across all communication channels, both internally and externally.
  • Define thought leadership strategies and opportunities for chairman and chairwoman and senior leadership
• Media Relations:
  • Serve as the primary point of contact for media inquiries and build strong relationships with journalists, editors, and influencers.
  • Draft and distribute press releases, media kits, and other communication materials.
  • Monitor media coverage and prepare regular reports for senior management.
• Internal Communications:
  • Develop and execute internal communication plans to foster employee engagement and alignment with corporate goals.
  • Create and distribute newsletters, intranet content, and other internal communication tools.
  • Support leadership in delivering key messages to employees.
• Crisis Communication:
  • Develop and maintain a robust crisis communication plan to address potential issues proactively.
• Stakeholder Engagement:
  • Build and maintain relationships with key stakeholders, including partners, community leaders, and industry associations.
• Brand Reputation Management:
  • Monitor public perception of the brand and implement strategies to enhance and protect the company’s reputation.
  • Collaborate with PR and social media teams to align corporate communication with brand initiatives.
• Content Creation:
  • Oversee the creation of high-quality content for corporate websites, social media, annual reports, and other platforms.
  • Ensure all communication materials are accurate, consistent, and reflect the company’s values.
• Team Leadership:
  • Manage and mentor a team of communication professionals, fostering a collaborative and innovative work environment.
  • Coordinate with cross-functional teams to ensure alignment on communication strategies and initiatives.

Desired Experience

The ideal candidate will possess 8 to 10 years or more of progressively responsible experience in corporate communications, public relations, or a closely related field. A strong background in developing and executing integrated communication strategies, managing media relations, and leading internal and external communications is essential. Experience in crisis communication, stakeholder engagement, and brand reputation management is highly valued. Preferred qualifications include a bachelor's or master's degree in Journalism, Communications, Marketing, or a related discipline. Proven ability to work closely with senior leadership, manage cross-functional teams, and deliver high-impact messaging across diverse platforms is critical to success in this role.