Executive Personal Brand & Communications Manager

NAFFCO Careers; Dubai; On-site; AED 360,000 - 600,000; Full time

Job summary

NAFFCO Careers seeks an experienced Executive Personal Brand & Communications Manager to support a senior leader in building and protecting a high‑profile profile. You will drive strategic personal brand work, manage media and communications, create high‑quality content, engage stakeholders and help mitigate reputation risk.

You will lead a fast-paced, discreet communications function across digital and print, coordinating with journalists, influencers and internal teams while maintaining utmost

Qualifications

• 5+ years in executive communications or senior content roles, incl. C-suite support.
• Proven ability to craft long- and short-form content for digital and print.
• Strong media relations and established network preferred.
• Excellent written and verbal communication with strong tone and detail.
• Discretion, confidentiality and sound judgement in sensitive matters.
• Experience with social media tools, analytics platforms and scheduling systems.
• Ability to prioritise competing demands and work under pressure.
• Stakeholder management at senior levels.
• Willingness for flexible hours for international engagements.

Responsibilities

• Develop and deliver a personal brand plan aligned to objectives.
• Drive LinkedIn growth strategy and optimize profile.
• Manage LinkedIn newsletters, articles, posts and other features.
• Coordinate external engagements; briefings and media opportunities.
• Mentor staff or consultants and maintain confidentiality.

Skills

Executive communications

Personal branding

PR

Content creation

Media relations

Written communication

Verbal communication

Stakeholder management

Time management

Discretion & confidentiality

Education

Bachelor's degree in Communications/PR

Tools

CMS platforms

Content scheduling tools

Job description

We seek an experienced, highly organised Executive Personal Brand & Communications Manager to support a senior leader in building, protecting and amplifying their professional profile. You’ll drive strategic personal brand work, manage proactive media and communications, create high-quality content, engage stakeholders and help mitigate reputation risk. You’ll be a confident, discreet communicator who can operate quickly in a complex, high‑profile environment.

Key Responsibilities

• Develop and deliver a personal brand plan aligned to the senior leader’s objectives, values and priorities.
• Develop and execute a LinkedIn growth strategy to position senior leader as a recognized industry thought leader.
• Optimize the senior leader's LinkedIn profile for visibility and credibility.
• Manage LinkedIn newsletters, articles, polls, and other platform features.
• Manage and grow presence across owned channels and advise on channel selection and content cadence.
• Draft, edit and approve speeches, articles, LinkedIn posts, op‑eds, talking points and executive messages.
• Coordinate communications requests, manage inbox priorities and ensure consistent external messaging.
• Identify and secure media, speaking and thought‑leadership opportunities; prepare briefings and support media training.
• Build relationships with journalists, influencers, thought leaders and internal stakeholders to amplify the profile.
• Monitor coverage and produce regular reputation and engagement reports with recommended actions.
• Manage reputational risks and coordinate rapid response communications with corporate communications and legal teams.
• Oversee content production with designers, videographers and photographers to meet brand and quality standards.
• Plan and coordinate external engagements, including briefs and follow‑up communications.
• Mentor and manage supporting communications staff or external consultants as needed.
• Maintain confidentiality, exercise sound judgement and uphold the highest professional standards.

Requirements

• Bachelor’s degree in Communications, Journalism, Marketing, Public Relations or a related discipline.
• Minimum 5 years’ experience in executive communications, personal branding, PR or senior content roles; experience supporting C‑suite or high‑profile individuals is essential.
• Proven ability to create engaging long‑ and short‑form content across digital and print channels.
• Strong media relations experience and an established network preferred.
• Excellent written and verbal communication with meticulous attention to tone, accuracy and detail.
• Strong judgement, discretion and the ability to handle sensitive information confidentially.
• Experience with social media tools, analytics platforms and content scheduling systems.
• Ability to prioritise competing demands, work under pressure and adapt to changing priorities.
• Strong stakeholder management skills with the ability to influence at senior levels.
• Flexible approach to working hours to support events and international engagements when required.

Preferred

• Experience in corporate or technology sectors.
• Media training, crisis communications or public affairs experience.
• Familiarity with content production tools (basic video editing, audio recording) and CMS platforms.
• Postgraduate qualification in communications, marketing or a related field.