Executive Personal Brand & Communications Manager

NAFFCO; Dubai; On-site; AED 240,000 - 320,000; Full time

Job summary

NAFFCO is looking for a skilled Executive Personal Brand & Communications Manager to enhance a senior leader's professional profile. The role involves creating a personal brand strategy, managing media relations, and producing content to boost visibility and reputation.

Ideal candidates will have at least 5 years of experience in executive communications or personal branding, and a bachelor's degree in a relevant field. Strong stakeholder management skills and flexibility in working hours are essential.

Qualifications

• Minimum 5 years’ experience in executive communications, personal branding, or senior content roles.
• Proven ability to create engaging content across digital and print channels.
• Experience supporting C-suite or high-profile individuals.

Responsibilities

• Develop and deliver a personal brand plan.
• Manage LinkedIn profile and grow presence across channels.
• Monitor coverage and produce reputation reports.
• Coordinate rapid response communications for reputational risks.

Skills

Executive communications

Personal branding

Media relations

Stakeholder management

Content creation

Education

Bachelor’s degree in Communications or related discipline

Tools

Social media tools

Content scheduling systems

Job description

We seek an experienced, highly organised Executive Personal Brand & Communications Manager to support a senior leader in building, protecting and amplifying their professional profile. You’ll drive strategic personal brand work, manage proactive media and communications, create high-quality content, engage stakeholders and help mitigate reputation risk. You’ll be a confident, discreet communicator who can operate quickly in a complex, high‑profile environment.

Key Responsibilities

• Develop and deliver a personal brand plan aligned to the senior leader’s objectives, values and priorities.
• Develop and execute a LinkedIn growth strategy to position senior leader as a recognized industry thought leader.
• Optimize the senior leader's LinkedIn profile for visibility and credibility.
• Manage LinkedIn newsletters, articles, polls, and other platform features.
• Manage and grow presence across owned channels and advise on channel selection and content cadence.
• Draft, edit and approve speeches, articles, LinkedIn posts, op‑eds, talking points and executive messages.
• Coordinate communications requests, manage inbox priorities and ensure consistent external messaging.
• Identify and secure media, speaking and thought‑leadership opportunities; prepare briefings and support media training.
• Build relationships with journalists, influencers, thought leaders and internal stakeholders to amplify the profile.
• Monitor coverage and produce regular reputation and engagement reports with recommended actions.
• Manage reputational risks and coordinate rapid response communications with corporate communications and legal teams.
• Oversee content production with designers, videographers and photographers to meet brand and quality standards.
• Plan and coordinate external engagements, including briefs and follow‑up communications.
• Mentor and manage supporting communications staff or external consultants as needed.
• Maintain confidentiality, exercise sound judgement and uphold the highest professional standards.

Requirements

• Bachelor’s degree in Communications, Journalism, Marketing, Public Relations or a related discipline.
• Minimum 5 years’ experience in executive communications, personal branding, PR or senior content roles; experience supporting C‑suite or high‑profile individuals is essential.
• Proven ability to create engaging long‑ and short‑form content across digital and print channels.
• Strong media relations experience and an established network preferred.
• Excellent written and verbal communication with meticulous attention to tone, accuracy and detail.
• Strong judgement, discretion and the ability to handle sensitive information confidentially.
• Experience with social media tools, analytics platforms and content scheduling systems.
• Ability to prioritise competing demands, work under pressure and adapt to changing priorities.
• Strong stakeholder management skills with the ability to influence at senior levels.
• Flexible approach to working hours to support events and international engagements when required.

Preferred

• Experience in corporate or technology sectors.
• Media training, crisis communications or public affairs experience.
• Familiarity with content production tools (basic video editing, audio recording) and CMS platforms.
• Postgraduate qualification in communications, marketing or a related field.