We are looking for a dynamic and results-driven Brand and Marketing Manager to lead our branding initiatives, marketing strategies, and customer engagement efforts. The ideal candidate will have a strong background in brand management, digital marketing, and market research to enhance brand visibility and drive business growth.
Key Responsibilities:
Develop and execute a comprehensive brand strategy to strengthen brand identity and market presence.
Plan and oversee marketing campaigns across digital, social media, print, and offline channels.
Analyze market trends, competitor activities, and consumer behavior to identify growth opportunities.
Manage and optimize the brand's online presence, content strategy, and SEO initiatives.
Lead advertising, PR, and influencer marketing efforts to enhance brand perception.
Work closely with designers, content creators, and external agencies to develop creative marketing materials.
Develop and monitor marketing budgets, ensuring cost-effective strategies.
Track campaign performance, analyze key metrics, and generate reports to measure success.
Oversee brand partnerships, sponsorships, and collaborations to expand market reach.
Ensure brand consistency across all communication channels and marketing materials.
Requirements:
Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
5+ years of experience in brand management, marketing strategy, or digital marketing.
Strong knowledge of SEO, SEM, social media marketing, and content marketing.
Experience in managing branding campaigns, creative assets, and PR initiatives.
Proficiency in Google Analytics, marketing automation tools, and CRM platforms.
Excellent communication, leadership, and project management skills.
Ability to analyze market trends and customer insights to drive data-driven marketing decisions.