Manager, Area Marketing

CareerArc; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading financial services company is seeking a Manager, Area Marketing to drive marketing strategies in the UAE and Oman. The ideal candidate will have 8–12 years of experience in integrated marketing across B2B and B2C sectors, fluent in English and Arabic. This role includes responsibility for developing marketing plans and leading branding initiatives to increase card usage and issuance. Competitive package offered.

Qualifications

• 8–12 years in marketing, with a mix of B2C, B2B, and PR communications.
• Fluent in English and Arabic.

Responsibilities

• Develop and execute annual marketing and communications plan.
• Build local strategy for marketing programs execution.
• Design and implement brand-led marketing programs.
• Lead planning of high-impact customer events.

Skills

Integrated marketing planning

Stakeholder management

Data analysis

Media execution

Presentation skills

Education

Bachelor's degree

Tools

MS PowerPoint

MS Word

MS Excel

Job description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build asustainableeconomy where everyone can prosper. We support a wide range of digital payments choices, making transactionssecure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Manager, Area Marketing (UAE & Oman)

Region: East Arabia Division (UAE, Oman, Pakistan, Qatar, Kuwait, Afghanistan)

Focus Markets: UAE and Oman

Department: Area Marketing, Marketing & Communications

Key Responsibilities

• Collaborate with the extended team to develop and execute the annual marketing and communications plan, aligning with business objectives and driving growth across issuers, merchants, and consumers.
• Partner with the UAE & Oman Marketing Director to build local strategy and implementation for marketing programs ideation, program execution through to post market results tracking and analysis. Within this, responsible for providing marketing expertise with aim to provide the best customized solutions, which create long term value.
• Develop compelling new marketing assets that issuing and merchant partners can leverage to grow card share and drive greater spend on Mastercard products.
• Develop tailored marketing programs to increase MasterCard card issuance and usage. These activities include start-up and co-ordination of all related activities.
• Design and implement brand-led and product-level marketing programs—including advertising, sponsorships, promotions, digital, and interactive initiatives—to deliver measurable business and brand impact.
• Partner with Account Management teams to support business development efforts through innovative and customized marketing strategies.
• Lead the planning and execution of high-impact customer events and experiences throughout the year.
• Drive achievement of the Division's financial performance targets, brand health metrics, and marketing return on investment (ROI).
• Execute targeted product and brand marketing initiatives to accelerate inbound, cross-border, and e-commerce transaction growth.
• Manage multiple agency relationships, fostering innovation and ensuring excellence in campaign and communications delivery.
• Optimize and elevate existing sponsorship programs to maximize brand visibility and consumer engagement.

Profile & Requirements

• Experience: 8–12 years in marketing, with a mix of B2C, B2B, and PR communications.
• Education: Bachelor's degree.
• Languages: Fluent in English and Arabic.

Skills

• Proven success in integrated marketing planning and execution.
• Strong collaboration and stakeholder management skills.
• Ability to turn qualitative & quantitative data and information analysis into actionable insights.
• Deep understanding and executional experience of media, digital, sponsorships, and events.
• Excellent presentation, proposal writing, and negotiation capabilities.
• Proficiency in MS PowerPoint, Word, and Excel.

Attributes

• Self-starter with high energy and motivation.
• Resilient and able to navigate complex, matrixed environments.
• Creative thinker with a test-and-learn mindset.
• Team player with a strong achievement and results orientation.

Corporate Security Responsibility

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach;
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.