Manager - Arabic Content

Landmark Group; Dubai; On-site; AED 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a creative Arabic Copywriter to enhance their digital presence. This role is pivotal in crafting compelling Arabic content for various platforms, ensuring it resonates with the target audience. The ideal candidate will collaborate closely with marketing and design teams, localizing content to maintain cultural relevance. With responsibilities ranging from copywriting for digital ads to conducting thorough language testing, this position offers a unique opportunity to shape user experiences in the digital landscape. If you have a passion for storytelling and a keen eye for detail, this role is perfect for you.

Qualifications

• 2-4 years of experience in Arabic content creation, preferably in e-commerce.
• Excellent command of Modern Standard Arabic and knowledge of GCC dialects.

Responsibilities

• Write engaging Arabic copy for digital ads and campaigns.
• Conduct Arabic language testing across mobile and desktop platforms.

Skills

Arabic Copywriting

Marketing Copywriting

User Experience (UX)

Digital Advertising

Language Testing

Job description

Job Title: Manager – Arabic Content

Department: E-commerce

Location: Dubai

Reports To: Senior Manager, Digital Marketing

Role Summary:

We’re looking for a creative and detail-oriented Arabic Copywriter to join our growing digital team. This role is critical in shaping the Arabic content across our platforms and ensuring high-quality, localized user experiences. The ideal candidate will craft compelling copy for merchandising, customer campaigns, and digital ads—while also supporting Arabic language testing across devices and platforms.

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Key Responsibilities:

Copywriting:

· Write engaging and persuasive Arabic copy for:

o Homepage and category merchandising banners

o CVM campaigns including emails, push notifications, and SMS

o Paid digital ads (Facebook, Google, Snap, Tik tok, etc.)

· Localize English content with cultural relevance and tone appropriate to the Arabic-speaking audience

· Collaborate closely with merch, design and marketing to align messaging with brand tone and objectives

E-commerce Platform Testing:

· Conduct thorough Arabic language testing across:

o Mobile app (iOS & Android)

o Mobile web

o Desktop website

· Identify and escalate critical language, functionality and UX issues, ensuring seamless Arabic content presentation across all platforms

· Work with product and tech teams to verify and close defects

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Required Skills & Qualifications:

· Arabic speaker with excellent command of Modern Standard Arabic (MSA) and knowledge of GCC dialects preferred

· Strong grasp of marketing and UX copywriting

· 2–4 years of experience in Arabic content creation, preferably in e-commerce, retail, or digital marketing

· Basic understanding of digital ad formats, platform-specific nuances (Google, Meta), and CVM strategies

· Detail-oriented with a keen eye for spotting inconsistencies in language and user interfaces

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Preferred Attributes:

· Ability to manage multiple tasks with tight deadlines

· Collaborative mindset with a problem-solving attitude

· Passion for home category