Luxury Hotel Marketing Lead

Hilton; Ras Al Khaimah; On-site; AED 180,000 - 300,000; Full time

Job summary

Hilton in Ras Al Khaimah is seeking a Marketing Manager to lead and execute our luxury brand marketing strategy across digital, social, PR, and events.

You will collaborate with senior leaders, manage budgets, and mentor a team to deliver campaigns that elevate the guest experience and drive revenue growth.

The role requires strong leadership, strategic thinking, and a deep understanding of analytics to measure impact and ROI.

Qualifications

• Strong leadership and team management skills.
• Excellent strategic thinking and decision-making abilities.
• Exceptional communication skills, both written and verbal.
• Deep understanding of digital marketing, social media, PR, and brand management.
• Proficiency in marketing automation, CRM, and analytics platforms.
• Strong analytical skills and data-driven mindset.
• Ability to thrive in a collaborative, cross-functional environment.

Responsibilities

• Ensure all marketing activities comply with Hilton brand standards.
• Maintain consistency of brand identity, visual standards and tone of voice across all channels.
• Act as brand custodian for the resort, ensuring all communications reflect a luxury positioning.
• Develop and execute comprehensive marketing and communication strategies to achieve organizational goals and objectives.
• Lead the planning, implementation, and evaluation of integrated marketing campaigns across multiple channels.
• Oversee brand management, including positioning, messaging, and visual identity.
• Develop annual and monthly direct digital marketing efforts, including website optimization, social media, email marketing, SEO/SEM, and online advertising.
• Manage content calendars and campaign scheduling.
• Coordinate resort photography, videography and drone shoots.
• Manage media relations, including proactive outreach, press releases, and media monitoring.
• Develop internal communication strategies to foster employee engagement and alignment.
• Establish KPIs, track performance metrics, and analyze data to measure the effectiveness of marketing initiatives.
• Develop promotional campaigns for all restaurants, lounges and bars.
• Build and mentor a high-performing marketing and communications team.
• Collaborate with senior leadership and department heads to align marketing strategies with business objectives.
• Manage marketing budgets, allocate resources effectively, and ensure efficient spending for optimal ROI.
• Liaises with the regional marketing team regarding joint marketing or promotional and PR opportunities;
• Serve as a brand ambassador and advocate internally and externally.

Skills

Leadership

Strategic thinking

Communication

Digital marketing

Marketing automation

CRM

Analytics

Education

Bachelor's degree in Marketing

Tools

CRM systems

Analytics platforms

Job description

Hilton in Ras Al Khaimah is seeking a Marketing Manager to lead and execute our luxury brand marketing strategy across digital, social, PR, and events.

You will collaborate with senior leaders, manage budgets, and mentor a team to deliver campaigns that elevate the guest experience and drive revenue growth.

The role requires strong leadership, strategic thinking, and a deep understanding of analytics to measure impact and ROI.