Luxury Hospitality Marketing Director

Hilton; Dubai; On-site; AED 420,000 - 780,000; Full time

Job summary

Hilton in Dubai seeks a Director of Marketing to shape and execute the annual luxury brand marketing plan. You will lead PR and digital campaigns, coordinate cross-functional teams, and ensure alignment with brand standards to maximize revenue and guest experience.

The role requires senior-level experience in luxury hospitality, strategic storytelling, media relations and ROI-focused budgeting. You will mentor the marketing team and elevate brand partnerships and direct booking initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Hospitality or related field.
• 5-7 years of progressive marketing and communications in luxury hospitality with PR exposure.
• Experience leading integrated marketing and communications strategies across PR and digital.
• Expertise in luxury brand positioning and cross-channel storytelling.
• Budget management, cost control and ROI-focused marketing.
• Strong communication, presentation and negotiation skills.
• Ability to lead and inspire a team with accountability and creativity.

Responsibilities

• Develop and execute annual marketing and PR plans aligned with revenue goals.
• Lead the hotel PR and marketing team, coordinating cross-functional collaborators.
• Oversee brand messaging, media relations and market trend responsiveness.
• Drive direct bookings and raise brand visibility through campaigns.
• Manage budgets, ROIs, and ensure luxury service standards.
• Lead partnerships, sponsorships and influencer collaborations.

Skills

Brand management

PR campaigns

Digital marketing

Budget management

Team leadership

Communication skills

Storytelling

Data analytics

Media relations

Luxury hospitality

Education

Bachelor's degree in Marketing, Communications or related field

Tools

CRM systems

Digital marketing platforms

Job description

Hilton in Dubai seeks a Director of Marketing to shape and execute the annual luxury brand marketing plan. You will lead PR and digital campaigns, coordinate cross-functional teams, and ensure alignment with brand standards to maximize revenue and guest experience.

The role requires senior-level experience in luxury hospitality, strategic storytelling, media relations and ROI-focused budgeting. You will mentor the marketing team and elevate brand partnerships and direct booking initiatives.