Luxury Brand Manager – Watches & Jewelry (UAE)

Confidential; Dubai; On-site; AED 320,000 - 520,000; Full time

Job summary

Confidential in Dubai seeks a dynamic Brand, Licensing & Marketing Manager to own end-to-end brand lifecycles for watches and jewelry. You will shape positioning, drive licensing, support sales with collateral, and coordinate across regions to ensure cohesive brand governance.

You will lead marketing plans, manage campaigns, and oversee pricing, stock, and supplier collaborations to maximize brand performance in the UAE and export markets.

Qualifications

• Bachelor’s degree or diploma in Marketing, Brand Management, Business Administration, or related field.
• 3–5 years of relevant experience in brand management, marketing, licensing, or related commercial role.
• Experience in watches and jewelry is highly preferred.
• Experience in luxury, premium retail, distribution, or FMCG/consumer brands is advantageous.
• Strong understanding of UAE market dynamics and brand management.

Responsibilities

• Develop and implement brand strategies aligned with business objectives and market requirements.
• Monitor market trends, customer requirements, competitor activity, and brand performance.
• Ensure consistent brand positioning and adherence to brand guidelines across markets.
• Support sales teams with product information, POSM, displays, catalogues, and brand presentations.
• Coordinate new collection launches and brand initiatives across customer and regional markets.
• Develop and implement strategic marketing plans across multiple channels and markets.
• Coordinate brand campaigns and marketing activities with creative/studio teams and regional teams.
• Manage catalogues, product communication, advertising calendars, PR, media planning, and promotions.
• Coordinate gifts with purchase (GWP) and other marketing materials.
• Ensure consistent brand communication across markets and touchpoints.
• Monitor marketing effectiveness and ensure activities align with brand objectives and budgets.
• Develop and maintain strong relationships with international brand principals and licensing partners.
• Coordinate marketing and promotional approvals with brand principals.
• Keep principals updated on marketing initiatives and market developments.
• Monitor contractual requirements, including royalty payments and related obligations.
• Work with sales teams to develop brand strategies for UAE and export markets.
• Conduct regular market visits and competitor analysis covering products, pricing, positioning, and trends.
• Support collection launches across customers and regional markets.
• Prepare and present product updates during sales meetings and train sales teams on key product attributes.
• Support customer requirements, order planning, product proposals, and slow-moving stock strategies.
• Coordinate with suppliers on collection planning, forecasting, pricing, and orders.
• Ensure new collections are rolled out to customers in advance.
• Follow up on pending orders, pricing issues, production status, and deliveries.
• Coordinate with logistics teams regarding shipments and documentation.
• Resolve shipment, stock, and product discrepancies with internal teams.
• Monitor sales, stock levels, product performance, and brand performance across customers.
• Analyze stock health and identify best sellers, slow movers, aging stock, and dead stock.
• Develop replenishment and phase-in/phase-out plans; liquidate slow-moving products.
• Review customer stock and recommend replenishment or pull-back strategies.
• Monitor defective and damaged products and coordinate corrective actions.
• Prepare and maintain sales, purchase, forecasting, stock, and performance reports.
• Prepare annual sales and purchase budgets for assigned brands and channels.
• Track monthly performance against targets and identify improvement opportunities.
• Monitor marketing and purchase budgets.
• Analyze brand performance and provide updates to management.
• Review credit notes and commercial adjustments related to slow-moving stock.

Skills

Brand management

Marketing strategy

Licensing

Supplier coordination

Stock management

Budgeting

Market analysis

Stakeholder management

Negotiation

Communication

Excel

PowerPoint

Education

Bachelor's degree in Marketing/Brand Management

Tools

MS Office

Job description

Confidential in Dubai seeks a dynamic Brand, Licensing & Marketing Manager to own end-to-end brand lifecycles for watches and jewelry. You will shape positioning, drive licensing, support sales with collateral, and coordinate across regions to ensure cohesive brand governance.

You will lead marketing plans, manage campaigns, and oversee pricing, stock, and supplier collaborations to maximize brand performance in the UAE and export markets.