Brand Manager - Watches

Confidential; Dubai; In loco; AED 320.000 - 520.000; Tempo pieno

Descrizione del lavoro

Confidential in Dubai seeks a dynamic Brand, Licensing & Marketing Manager to own end-to-end brand lifecycles for watches and jewelry. You will shape positioning, drive licensing, support sales with collateral, and coordinate across regions to ensure cohesive brand governance.

You will lead marketing plans, manage campaigns, and oversee pricing, stock, and supplier collaborations to maximize brand performance in the UAE and export markets.

Competenze

• Bachelor’s degree or diploma in Marketing, Brand Management, Business Administration, or related field.
• 3–5 years of relevant experience in brand management, marketing, licensing, or related commercial role.
• Experience in watches and jewelry is highly preferred.
• Experience in luxury, premium retail, distribution, or FMCG/consumer brands is advantageous.
• Strong understanding of UAE market dynamics and brand management.

Mansioni

• Develop and implement brand strategies aligned with business objectives and market requirements.
• Monitor market trends, customer requirements, competitor activity, and brand performance.
• Ensure consistent brand positioning and adherence to brand guidelines across markets.
• Support sales teams with product information, POSM, displays, catalogues, and brand presentations.
• Coordinate new collection launches and brand initiatives across customer and regional markets.
• Develop and implement strategic marketing plans across multiple channels and markets.
• Coordinate brand campaigns and marketing activities with creative/studio teams and regional teams.
• Manage catalogues, product communication, advertising calendars, PR, media planning, and promotions.
• Coordinate gifts with purchase (GWP) and other marketing materials.
• Ensure consistent brand communication across markets and touchpoints.
• Monitor marketing effectiveness and ensure activities align with brand objectives and budgets.
• Develop and maintain strong relationships with international brand principals and licensing partners.
• Coordinate marketing and promotional approvals with brand principals.
• Keep principals updated on marketing initiatives and market developments.
• Monitor contractual requirements, including royalty payments and related obligations.
• Work with sales teams to develop brand strategies for UAE and export markets.
• Conduct regular market visits and competitor analysis covering products, pricing, positioning, and trends.
• Support collection launches across customers and regional markets.
• Prepare and present product updates during sales meetings and train sales teams on key product attributes.
• Support customer requirements, order planning, product proposals, and slow-moving stock strategies.
• Coordinate with suppliers on collection planning, forecasting, pricing, and orders.
• Ensure new collections are rolled out to customers in advance.
• Follow up on pending orders, pricing issues, production status, and deliveries.
• Coordinate with logistics teams regarding shipments and documentation.
• Resolve shipment, stock, and product discrepancies with internal teams.
• Monitor sales, stock levels, product performance, and brand performance across customers.
• Analyze stock health and identify best sellers, slow movers, aging stock, and dead stock.
• Develop replenishment and phase-in/phase-out plans; liquidate slow-moving products.
• Review customer stock and recommend replenishment or pull-back strategies.
• Monitor defective and damaged products and coordinate corrective actions.
• Prepare and maintain sales, purchase, forecasting, stock, and performance reports.
• Prepare annual sales and purchase budgets for assigned brands and channels.
• Track monthly performance against targets and identify improvement opportunities.
• Monitor marketing and purchase budgets.
• Analyze brand performance and provide updates to management.
• Review credit notes and commercial adjustments related to slow-moving stock.

Conoscenze

Brand management

Marketing strategy

Licensing

Supplier coordination

Stock management

Budgeting

Market analysis

Stakeholder management

Negotiation

Communication

Excel

PowerPoint

Formazione

Bachelor's degree in Marketing/Brand Management

Strumenti

MS Office

Descrizione del lavoro

Job Purpose

We are looking for a dynamic and commercially driven Brand, Licensing & Marketing Manager to manage the end-to-end lifecycle of our watch and jewelry brands, focusing on brand positioning, marketing execution, licensing, sales support, supplier coordination, and stock management.

The role requires a strong understanding of luxury brand management, marketing, licensing, and the UAE/regional market, with the ability to translate market insights into commercially successful brand strategies.

Key Responsibilities

Brand Management

• Develop and implement brand strategies aligned with business objectives and market requirements.
• Monitor market trends, customer requirements, competitor activity, and brand performance.
• Ensure consistent brand positioning and adherence to brand guidelines across all markets.
• Support sales teams with product information, POSM, displays, catalogues, and brand presentations.
• Coordinate new collection launches and brand initiatives across customer and regional markets.

Marketing & Brand Communication

• Develop and implement strategic marketing plans across multiple channels and markets.
• Coordinate brand campaigns and marketing activities with internal creative/studio teams and regional teams.
• Manage catalogues, product communication, advertising calendars, PR, media planning, and promotional activities.
• Coordinate gifts with purchase (GWP) and other marketing materials.
• Ensure consistent brand communication across all markets and customer touchpoints.
• Monitor marketing effectiveness and ensure activities align with brand objectives and budgets.

Licensing & Brand Principal Management

• Develop and maintain strong relationships with international brand principals and licensing partners.
• Ensure brand communication and marketing activities remain aligned with brand guidelines.
• Coordinate marketing and promotional approvals with brand principals.
• Keep brand principals updated on marketing initiatives, brand performance, and market developments.
• Monitor contractual requirements, including royalty payments and related obligations.

Sales, Market & Customer Management

• Work closely with sales teams to develop brand strategies for UAE and export markets.
• Conduct regular market visits and competitor analysis covering products, pricing, positioning, and market trends.
• Support collection launches across customers and regional markets.
• Prepare and present product updates during sales meetings and train sales teams on key product attributes.
• Support customer requirements, order planning, product proposals, and slow-moving stock strategies.

Supplier & Supply Chain Coordination

• Coordinate with suppliers on collection planning, forecasting, pricing, and order placement.
• Ensure new collections are communicated and rolled out to customers well in advance.
• Follow up on pending orders, pricing issues, production status, and deliveries.
• Coordinate with logistics teams regarding incoming shipments, local deliveries, and required documentation.
• Work with internal teams to resolve shipment, stock, and product discrepancies.

Stock & Commercial Management

• Monitor sales, stock levels, product performance, and brand performance across customers.
• Analyze stock health and identify best sellers, slow movers, ageing stock, and dead stock.
• Develop action plans for replenishment, phase-in/phase-out of collections, and liquidation of slow-moving products.
• Review customer stock and recommend appropriate replenishment or pull-back strategies.
• Monitor defective and damaged products and coordinate necessary corrective actions.
• Prepare and maintain sales, purchase, forecasting, stock, and performance reports.

Budgeting & Performance

• Prepare annual sales and purchase budgets for assigned brands and channels.
• Track monthly performance against targets and identify opportunities for improvement.
• Monitor marketing and purchase budgets.
• Analyze brand performance and provide regular business updates to management.
• Review credit notes and commercial adjustments related to slow-moving stock.

Requirements

• Bachelor’s degree or diploma in Marketing, Brand Management, Business Administration, or a related field.
• 3–5 years of relevant experience in brand management, marketing, licensing, or a related commercial role.
• Previous experience in watches and jewelry is highly preferred.
• Experience in luxury, premium retail, distribution, or FMCG/consumer brands will be an advantage.
• Strong understanding of brand management, marketing, licensing, and UAE market dynamics.
• Experience in advertising, promotions, campaign planning, and market analysis.
• Strong commercial understanding, with experience in budgeting, forecasting, sales analysis, and stock management.
• Strong communication, negotiation, coordination, and stakeholder-management skills.
• Ability to work effectively with suppliers, sales teams, creative teams, logistics, finance, and international brand principals.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.