Leisure & Entertainment Brand Manager

JOB TITLE

Leisure & Entertainment Brand Manager | MAF Entertainment | Leisure & Entertainment

Role Summary

The Brand Manager COE is responsible for supporting the Director of Leisure & Entertainment in the development and execution of brand strategies, ensuring the alignment of all branding initiatives across Majid Al Futtaim Leisure & Entertainment brands. This role involves brand performance monitoring, marketing coordination, and the implementation of best practices to enhance customer experience and brand equity.

ROLE PROFILE

1. Assist in the development and execution of brand strategies to drive awareness, engagement, and revenue growth.
2. Support the implementation of global best practices in brand management and marketing.
3. Conduct market research to identify consumer trends, competitive positioning, and opportunities for brand enhancement.
4. Collaborate with internal and external stakeholders to maintain brand integrity and alignment with company objectives.
5. Support the planning and execution of brand marketing campaigns, activations, and promotional events.
6. Analyse marketing campaign performance and provide recommendations for improvements.
7. Assist in content development for marketing materials, including brochures, social media, and website content.
8. Work closely with the operations team to ensure in-store branding and customer experience are aligned with brand guidelines.

Requirements

1. Bachelor's degree in Marketing, Business Administration, or a related field.
2. 5+ years of experience in brand management, marketing, or a related field within leisure, entertainment, hospitality, or retail industries.
3. Familiarity with marketing analytics tools, digital marketing platforms, and branding software.
4. Creativity, strategic thinking, attention to detail, and data-driven decision-making.
5. Strong communication, organizational, and project management skills.

What We Offer

1. At Majid Al Futtaim, we're on a mission to create great moments, to spread happiness, to build experiences that stay in our memories for a lifetime. We're proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
2. Work in a friendly environment, where everyone shares positive vibes and is excited about our future.
3. Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.