Lead Sales Development Representative

Stitch; United Arab Emirates; On-site; AED 250,000 - 450,000; Full time

Benefits offered by this job

Employment visa sponsorship

Medical insurance

30 days annual leave

End-of-service gratuity

Work permit sponsorship

Job summary

Stitch is expanding across three regions and needs a hands-on outbound leader to build the SDR function from the ground up in the UAE. You will prospect into Tier-1 banks and fintechs, own a hard pipeline target, and establish the playbooks, team, and systems to scale outbound beyond yourself.

This player-coach role requires designing ICPs, sequences, messaging, and the handoff to AEs, while collaborating with marketing and an AI-enabled outbound stack.

Qualifications

• 5+ years in SDR, BDR or outbound sales, including leadership experience.
• Track record generating enterprise pipeline in B2B SaaS/fintech.
• Proven ability to open senior decision-makers at financial institutions cold.
• Comfortable selling a technical product with banking APIs and infra.
• Strong written prospecting; you write effective sequences.

Responsibilities

• Own top-of-funnel pipeline generation with quarterly targets.
• Build outbound motion end-to-end: ICP, target accounts, sequences, messaging, handoff to AEs.
• Prospect senior stakeholders directly (COOs, CTOs, CPOs, Heads of Digital).
• Hire, onboard and coach the SDR team; run reviews and build playbooks.
• Make outbound local to reflect regional buying patterns (GCC, Africa, SEA).
• Own the outbound stack: CRM hygiene, sequencing tools, data sources, reporting.

Skills

5+ years in SDR/BDR/outbound sales

Leadership / coaching

Enterprise pipeline generation

Open senior decision-makers cold

Strong written prospecting

Fluent English; Arabic preferred

CRM/sequencing tooling familiarity

Builder mindset

Tools

HubSpot

Outreach

Salesloft

Apollo

lemlist

Job description

The role

Stitch is expanding commercially across three regions and needs someone to build the outbound engine that feeds it. You will be the first sales development hire with a leadership mandate, which means you are setting the standard rather than inheriting one.

This is a player-coach role. You will personally prospect into Tier-1 banks and top-tier fintechs, with a hard pipeline number attached to your name, while building the team, playbooks and systems that let outbound scale past you. You will work alongside Sales Directors in each market, the Head of Sales, and a marketing team that already runs paid, AI-assisted outbound and an AI calling fleet, so that the whole top of funnel works as one system.

What you will do

• Own top-of-funnel pipeline generation. Carry a quarterly pipeline target across your assigned markets and be accountable for it. Qualified opportunities handed to AEs, not activity, is the number that matters.
• Build the outbound motion end to end. Define the ICP, map target accounts, build sequences, write the messaging, set qualification criteria and design the handoff to AEs. Everything from who do we call to what does a good first meeting look like is yours to design and document.
• Prospect directly into senior stakeholders. Open conversations cold with Heads of Digital, Chief Product Officers, Heads of Cards and Lending, and CTOs at banks and fintechs. You will be doing this yourself from week one, and your own conversion rates set the bar for the team you hire.
• Hire, onboard and coach the SDR team. As the function grows, recruit and ramp a small team of SDRs. Run call reviews, message reviews and weekly pipeline reviews, and build the playbook so that a new rep can be productive in weeks rather than months.
• Make outbound local, not translated. Partner closely with Sales Directors in each market so that targeting, messaging and timing reflect how banks actually buy in Riyadh, Cairo, Nairobi or Manila, rather than a template rolled out across regions.
• Own the outbound stack. CRM hygiene, sequencing tools, data sources and reporting are yours. Make the numbers legible to leadership: pipeline by market, by source, by stage, with conversion rates you can defend.
• Work with marketing, not around it. Coordinate with the marketing team so that human outbound, paid campaigns and AI-assisted calling and email target the same accounts with the same story, and so that leads from any channel land with the right owner fast.
• Feed signal back to product and marketing. Which objections keep surfacing, which use cases land, which markets open faster, and where we lose before the first call. You are the earliest listening post the company has.

What we are looking for

• 5+ years in SDR, BDR or outbound sales, including at least 1 to 2 years leading or formally coaching other reps.
• A track record generating enterprise pipeline in B2B SaaS, fintech or financial infrastructure: long cycles, multiple stakeholders, procurement and compliance in the room.
• Proof you can open senior decision-makers at financial institutions cold. Be ready to show us the sequences, the reply rates and the meetings they produced.
• Comfortable selling a technical product. You can hold a credible conversation about APIs, core banking integrations, and issuing or lending flows without a solutions engineer on the call.
• Strong written prospecting. You write your own sequences and they work. We will ask for examples.
• Fluent English; Arabic preferred.
• Fluency with CRM and sequencing tooling (HubSpot, Outreach, Salesloft, Apollo, lemlist or equivalent), and a real interest in operating the system rather than just using it.
• A builder's temperament. You would rather set up the function than join one that already runs, and you are comfortable being measured on your own number while you build the team.
• Nice to have: Prior experience selling into Saudi or wider GCC financial institutions, with a working understanding of SAMA's regulatory environment. Exposure to emerging-market banking beyond the Gulf: Egypt, Nigeria, Kenya, Southeast Asia. Experience standing up an outbound function from zero. Familiarity with AI-assisted prospecting and calling tools.

What you will get

• A salary above market rate. We pay to hire the best person for this role, not the cheapest, and the offer will reflect that.
• A clear path to grow. As the SDR function grows, so does your remit: the expectation is that you build the function, then lead it, with compensation that moves with the scope you take on. You will know what the next step looks like and what it takes to get there.
• Full ownership. You own the SDR function end to end. You will have real room to experiment, kill what does not work and double down on what does, without layers of approval in the way.
• Direct access to leadership. You will work day to day with the Head of Marketing and directly with the founder. Decisions get made fast, and you will be in the room when they are.
• A team already using AI to move faster. You will work alongside our Automation Manager and an existing stack (HubSpot, lemlist, ElevenLabs Conversational AI) built to remove manual work.
• Full employment package in the UAE. Employment visa and work permit sponsorship, comprehensive medical insurance, 30 days of paid annual leave plus UAE public holidays, and end-of-service gratuity, in line with UAE labour law.