Lead Nurturing Agent

Fortes Education; Dubai; On-site; AED 73,000 - 100,000; Full time

Job summary

Jumeirah International Nurseries in Dubai seeks a dynamic Lead Nurturing Agent to guide enquiry-to-admission journeys with warmth and professional care. You will manage CRM-driven interactions, coordinate tours, and drive enrollment conversions while delivering an exceptional early years admissions experience.

Ideal candidates bring strong communication, organizational skills, and familiarity with CRM systems, with a proactive, target-oriented mindset and a passion for education.

Qualifications

• Excellent verbal and written communication skills.
• Strong organizational skills and attention to detail.
• Experience in customer service, sales, or admissions (education preferred).
• Familiarity with CRM systems and data entry best practices.
• Warm, empathetic personality with a solutions-focused mindset.
• Target-driven and proactive in follow-ups.

Responsibilities

• Lead Management – From Enquiry to Admission
• Initial Enquiry Follow-Up: Send a personalised enquiry response within 24 hours and update CRM status to Open.
• Phone Communication: Call parents to understand their needs, introduce JINS, and book a nursery tour using CRM tools. Log all call notes.
• Tour Coordination: Schedule, confirm, and mark tours as completed in CRM. Initiate post-tour communications, including
• Hooray!
• and feedback request emails.
• Post-Tour Engagement: Follow up within 24 hours of the tour and initiate structured follow-up emails at 3 days, 1 week, and 1 month intervals if needed.
• Tour Adjustments: Manage cases of No-Shows, Cancellations, and Reschedules. Set reminders and maintain accurate CRM updates.
• Walk-in, Event & Community Lead Handling
• Walk-in Enquiries: Add leads to CRM, check for duplicates, send welcome email immediately, and assign accordingly.
• Walk-in with Completed Tour: Log detailed feedback, tour notes, and next steps in CRM for follow-up and nurturing.
• Event & Community Leads: Post-event lead handling including CRM input, thank-you emails, follow-up calls within 3 days, and setting campaign reminders.
• Application Support & Admissions
• Application Follow-up: Contact applicants, assist with completion of online applications, and convert them to admissions.
• Enrolment Processing: Update CRM to Admitted upon payment and enrolment confirmation.
• Data Management & CRM Reporting
• Lead Status Accuracy: Maintain correct lead stages in CRM (e.g., Interested - Ready to Enrol, Closed - No Response).
• Lead Cleanup: Tag and archive outdated leads using predefined status labels (e.g., Cancelled - Fees Too High).
• Missed Leads & Failed Emails: Reconnect through calls or WhatsApp and ensure all interactions are recorded in CRM.
• Communication Channels
• WhatsApp (Trengo): Use quick replies and templates, respond within 24 hours, and log all chats in CRM.
• Telephone Calls: Record all conversations with notes and next actions. Encourage tour bookings and relationship building.
• Re-enrolments & Campaigns
• Annual Re-Enrolment: Follow up with existing parents, document interactions, and assist in securing re-enrolments.
• Competitor Research: Conduct termly outreach to gather key data on competitors (NOR, Fees, USPs) to support strategic insights.

Skills

Communication

Organizational skills

CRM experience

Sales/admissions experience

Empathetic/relationship building

Tools

CRM software

Job description

Job Description:

Jumeirah International Nurseries

Location: Dubai

Department: Marketing

About The Role

We are seeking a dynamic and customer-centric Lead Nurturing Agent to join our growing team at Jumeirah International Nurseries (JINS). This role is pivotal in driving enrolment conversions by delivering a seamless, warm, and professional admissions experience from initial enquiry through to student admission. If you are passionate about early years education, have a flair for communication, and thrive in a fast-paced, target-driven environment—this role is for you!

Key Responsibilities

• Lead Management – From Enquiry to Admission
• Initial Enquiry Follow-Up: Send a personalised enquiry response within 24 hours and update CRM status to 'Open'.
• Phone Communication: Call parents to understand their needs, introduce JINS, and book a nursery tour using CRM tools. Log all call notes.
• Tour Coordination: Schedule, confirm, and mark tours as completed in CRM. Initiate post-tour communications, including "Hooray!" and feedback request emails.
• Post-Tour Engagement: Follow up within 24 hours of the tour and initiate structured follow-up emails at 3 days, 1 week, and 1 month intervals if needed.
• Tour Adjustments: Manage cases of No-Shows, Cancellations, and Reschedules. Set reminders and maintain accurate CRM updates.
• Walk-in, Event & Community Lead Handling
• Walk-in Enquiries: Add leads to CRM, check for duplicates, send welcome email immediately, and assign accordingly.
• Walk-in with Completed Tour: Log detailed feedback, tour notes, and next steps in CRM for follow-up and nurturing.
• Event & Community Leads: Post-event lead handling including CRM input, thank-you emails, follow-up calls within 3 days, and setting campaign reminders.
• Application Support & Admissions
• Application Follow-up: Contact applicants, assist with completion of online applications, and convert them to admissions.
• Enrolment Processing: Update CRM to 'Admitted' upon payment and enrolment confirmation.
• Data Management & CRM Reporting
• Lead Status Accuracy: Maintain correct lead stages in CRM (e.g., Interested - Ready to Enrol, Closed - No Response).
• Lead Cleanup: Tag and archive outdated leads using predefined status labels (e.g., Cancelled - Fees Too High).
• Missed Leads & Failed Emails: Reconnect through calls or WhatsApp and ensure all interactions are recorded in CRM.
• Communication Channels
• WhatsApp (Trengo): Use quick replies and templates, respond within 24 hours, and log all chats in CRM.
• Telephone Calls: Record all conversations with notes and next actions. Encourage tour bookings and relationship building.
• Re-enrolments & Campaigns
• Annual Re-Enrolment: Follow up with existing parents, document interactions, and assist in securing re-enrolments.
• Competitor Research: Conduct termly outreach to gather key data on competitors (NOR, Fees, USPs) to support strategic insights.

Ideal Candidate Profile

• Excellent verbal and written communication skills
• Strong organisational skills and attention to detail
• Experience in customer service, sales, or admissions (preferably in education)
• Familiarity with CRM systems and data entry best practices
• Warm, empathetic personality with a solutions-focused mindset
• Target-driven and proactive in follow-ups

Why Join JINS?

• Be a part of a leading British nursery group with a strong legacy
• Professional development and training opportunities
• Collaborative work environment focused on excellence in early childhood education