Lead- Mass Consumer Marketing (Emirati)

First Abu Dhabi Bank; Abu Dhabi; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading bank in the UAE seeks an AVP Marketing Business Partnerships to create and manage marketing campaigns focusing on consumer engagement and revenue growth. The successful candidate will lead cross-channel initiatives, collaborating with internal and external partners, ensuring marketing effectiveness and innovation while adhering to budgets and timelines.

Qualifications

• 8 years of relevant marketing experience, with at least 5 years in roles of increasing responsibility.
• Experience working with agencies and teams in marketing roles.
• Background in FMCG or banking preferred; lifestyle brand experience a plus.

Responsibilities

• Develop and execute marketing plans and campaigns for co-brand credit cards.
• Collaborate with internal stakeholders and third-party partners.
• Analyze customer data and track marketing performance.

Skills

Creative

Results-driven

Effective decision-making

Strong leadership

Good communication

Project management

Education

Bachelor’s degree in marketing or a related discipline

Job description

Job Description

The AVP Marketing Business Partnerships is responsible for creating and executing consumer-focused marketing campaigns and activities across a portfolio of products to drive revenue and acquisition among new and existing customers.

The role reports to the VP Marketing Business Partnerships CBG Credit Cards. It can be based in either Dubai or Abu Dhabi, with travel between emirates.

Job specific accountabilities:

1. Develop overall marketing plans and execute all marketing activities and campaigns for co-brand credit cards, spends activities, and FAB Rewards to meet annual marketing objectives.
2. Lead the delivery of marketing campaigns and activities for assigned areas.
3. Collaborate with internal stakeholders to deliver quality marketing in appropriate channels at the right time.
4. Manage above-the-line and below-the-line marketing requirements by working with creative, media, and digital agencies from brief development to execution.
5. Coordinate with third-party partners to market co-branded products and campaigns.
6. Maximize activation of FAB’s sponsorship assets to drive revenue or acquisition.
7. Analyze customer data and marketing channel effectiveness to target audiences and deliver conversion-driven assets at optimal times.
8. Track marketing performance before, during, and after launches to identify and address issues promptly.
9. Monitor industry trends, competitive activity, and research, integrating relevant insights into marketing strategies.
10. Ensure executional excellence by managing projects on time and within budget.

Work collaboratively across functions including creative, digital, social, operations, research, analytics, activation, and PR across all products.

Functional areas covered: Credit cards (specifically co-brands), card spends, branches, sales, FAB mobile app, and FAB Rewards.

Qualifications

• Bachelor’s degree in marketing or a related discipline.

Minimum Experience

• 8 years of relevant marketing experience, with at least 5 years in roles of increasing responsibility.

Other required experience:

• Experience working with agencies and teams in marketing roles.
• Background in FMCG or banking preferred; lifestyle brand experience is a plus.
• Experience working with global, regional, and local marketing teams, especially in the region and developed markets.
• Creative, inspiring, and able to develop and execute innovative ideas.
• Understanding of marketing strategies and plans.
• Effective decision-making skills.
• Results-driven attitude.
• Adherence to marketing processes and ability to influence other departments.
• Proactive, flexible, solution-oriented, and resilient.
• Strong leadership, influencing, and team skills.
• Good communication and project management skills.
• Dynamic, innovative, consumer-focused, with a sense of humor and creativity.
• Fluent in English; Arabic proficiency is a plus.
• Proficient with technology and passionate about digital tools.

Ability to travel between office locations for meetings and workshops.

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