KEY ACCOUNT SALES EXECUTIVE - ABU DHABI, UAE

Antal International Network; Abu Dhabi; On-site; Confidential; Full time

Job summary

A leading company seeks a Key Account Sales Executive in Abu Dhabi, responsible for managing key accounts in the UAE. The role involves building strong relationships, negotiating agreements, and leading promotional activities. Ideal candidates will have experience in FMCG, strong negotiation skills, and knowledge of the UAE retail landscape. Join a dynamic team to drive business growth and enhance customer trust.

Qualifications

• Energetic and self-motivated with proven track record.
• Strong knowledge of UAE Modern Trade landscape.
• Ability to analyze data and propose strategies.

Responsibilities

• Serve as main contact for key accounts and build partnerships.
• Negotiate trading agreements and ensure contractual execution.
• Monitor product availability and oversee promotional activities.

Skills

Key Account Management

Negotiation

Relationship Building

Market Analysis

Sales Strategies

Promotional Planning

Education

1-3 years of experience in key account management

Tools

Microsoft Office

CRM Tools

Job description

KEY ACCOUNT SALES EXECUTIVE - ABU DHABI, UAE

• Serve as the main point of contact for a portfolio of key accounts (e.g., hypermarkets, supermarkets, convenience chains) across the UAE.
• Build and maintain strong, long-term partnerships with buyers, category managers, and retail operations teams to drive trust, loyalty, and business growth.
• Conduct regular customer meetings, joint business reviews, and follow-ups to align objectives, resolve issues, and optimize collaboration.
• Track account development plans and follow up on execution with a structured calendar.
• Develop and implement account-specific sales and distribution strategies in alignment with national commercial goals.
• Drive sell-in and sell-out performance to achieve volume, value, and profitability targets across assigned customers.
• Identify volume gaps and propose tactical interventions to bridge shortfalls.
• Implement tactical plans to boost underpenetrated SKUs or channels within accounts.
• Monitor product availability, stock rotation, and shelf presence to ensure full distribution of our product range.
• Lead execution of price promotions, new product launches, and seasonal campaigns.

Negotiation G Contract Management

• Negotiate and renew trading agreements, promotional calendars, and commercial terms with buyers.
• Ensure execution of all contractual elements including listing, pricing, rebates, visibility, and activation deliverables.
• Track agreement compliance and proactively address gaps in execution or margin targets.
• Maintain up-to-date records of all agreements, terms, and conditions across accounts.

Distribution, Availability G Retail Execution

• Ensure continuous availability and optimal distribution of our Energy products across all store formats within key accounts.
• Coordinate with merchandising teams to ensure in-store visibility, promotional displays, and branded assets (POS, chillers, etc.) meet brand standards.
• Work in close coordination with assigned merchandisers to ensure planogram compliance, timely replenishment, stock rotation, and correct deployment of POS materials in all outlets.
• Monitor in-store execution through regular market visits and coordinate corrective actions where needed.

Promotional G Marketing Coordination

• Collaborate with the marketing team to plan and execute in-store promotions, brand activations, and visibility campaigns tailored to each account.
• Ensure all product launches are supported with the right visibility, pricing, and shelf space.
• Identify opportunities for exclusive account-based activations to increase brand equity and shopper engagement.

Business Development

• Identify and develop new growth opportunities within existing accounts, including new store listings, range expansion, and custom initiatives.
• Prospect and propose new key account partnerships to expand our footprint in Modern Trade.

Collections G Dues

• Follow up on payment collections and ensure timely clearance of customer invoices in line with agreed credit terms.
• Coordinate closely with finance and customers to follow up on overdue payments and assist in resolving outstanding issues or disputes.
• Monitor market trends, competitive activity, pricing shifts, and customer feedback
• Track KPIs such as sales volume, distribution reach, availability, shelf share, and promotional performance

G. Internal Coordination

• Work cross-functionally with marketing, trade marketing, supply chain & logistics, and finance teams to ensure operational alignment
• Support demand planning and forecast accuracy by providing account-level insights and updates
• Ensure timely follow-up on deliveries, payment cycles, and promotional settlements
• 1–3 years of experience in key account management, preferably in the FMCG or beverage industry
• Proven track record of building customer relationships and delivering commercial results in a key account role
• Strong knowledge of the UAE Modern Trade landscape, including major retailers such as Carrefour, Lulu, Union Coop, etc.
• Energetic, self-motivated, and resilient under pressure.
• Ability to analyze data, draw insights, and propose commercially viable strategies
• Proficiency in Microsoft Office and familiarity with CRM or sales automation tools
• Valid UAE driving license preferred

English language proficiency is required; knowledge of additional languages (Arabic, Hindi, Urdu) is an advantage.

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