KEY ACCOUNT MANAGER

Key Responsibilities

• Develop, obtain management approval and execute a comprehensive annual business plan for the key accounts.
• Monitor and analyze sell out sales figures and market shares for own and related products and suggest to RKAM recommended actions.
• Ensure that the agreed upon trading terms (credit terms, volume rebates, promotional calendars, and shelf space allocations) are properly and timely executed.
• Coordinate with channel manager to prepare promotional calendar for major accounts and capture competition movement, identifying ways forward to ensure shopper retention.
• Support and provide advice to sales team on achieving budgeted sales and brand targets in the key accounts.
• Perform regular visits to branches of Modern trade to evaluate key accounts executives' performance and guide merchandising activities.
• Maintain good working relationships with finance teams of major accounts, ensuring timely collection based on credit limits.
• Develop and ensure execution of a stock level strategy and orders to major accounts to ensure product line availability.
• Ensure the availability and proper supply of all active SKUs from central warehouses to store shelves.
• Ensure shelf space contracts are fully implemented.
• Participate in monthly Modern trade meetings to evaluate performance in deliveries, sales, and merchandising.
• Provide input on the monthly forecast for business generation, considering promotions, seasons, and activities.
• Coordinate with channel team on price fishing analysis and agree on proactive and reactive actions.
• Align company strategy to customer benefits by exploring their strengths and weaknesses relative to competition.