Key Account Executive -Beverages & Coffee

Alyasra Foods; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A prominent food service company in Dubai is seeking a Sales Executive to drive sales in the UAE HORECA sector. The ideal candidate will have 2-3 years of experience in sales, preferably in the food and beverage industry. This role involves managing client relationships, achieving sales targets, and providing technical support for beverage products. The company values strong sales skills and market knowledge, offering a dynamic work environment with opportunities for professional development.

Qualifications

• Minimum 2-3 years proven sales experience in food and beverage industry preferred.
• Strong ability in maintaining client relationships.
• Expertise in beverage product knowledge and applications.

Responsibilities

• Identify and pursue new sales opportunities in the HORECA sector.
• Manage existing client accounts and ensure high satisfaction.
• Provide technical support and address client concerns.

Skills

Sales Experience

Customer Relationship Management

Negotiation Skills

Market Knowledge

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

CRM systems

Job description

JOB PURPOSE

A Sales Executive is a front-line professional responsible for driving sales and fostering strong relationships with clients in the UAE food service sector. This role involves actively seeking new business opportunities, managing a portfolio of existing clients, and achieving sales targets for the company's range of premium beverage brands, including JDE Maxwell, Jacob's coffee, L’OR Coffee, and Davinci. The Sales Executive serves as a brand ambassador, providing excellent customer service and leveraging market knowledge to contribute to the overall growth of the business in the local market.

Principal Accountabilities

1. Sales and Business Development

• Proactively identify and pursue new sales leads and opportunities within the UAE HORECA sector (e.g., hotels, restaurants, cafes, caterers) with a specific focus on beverage solutions.
• Conduct sales calls, presentations, and product demonstrations for premium beverage brands to prospective customers.
• Negotiate contracts and finalize deals to acquire new accounts.
• Achieve and exceed monthly, quarterly, and annual sales targets.

2. Account Management and Customer Service

• Manage and nurture a portfolio of existing client accounts to ensure long-term relationships and high customer satisfaction.
• Serve as the main point of contact for clients, addressing their needs, inquiries, and concerns in a timely and professional manner.
• Conduct regular visits to client sites to maintain relationships and identify upselling or cross-selling opportunities related to beverage products.
• Provide after-sales support and coordinate with the logistics and operations teams to ensure timely delivery of products.

3. Product Expertise and Market Intelligence

• Maintain a deep understanding of the assigned beverage product portfolio and their applications, especially related to menu engineering and beverage preparation.
• Stay informed about local market trends, competitor activities, and pricing strategies in the Kuwaiti beverage sector.
• Gather and provide feedback from the market to the Beverages department Head and Regional Customer Experience & Beverages Director to help improve sales strategies and product offerings.

4. Technical and Operational Support

• Act as the first point of contact for clients regarding technical or quality issues.
• Coordinate with the Quality Assurance (QA) and technical teams to schedule site assessments, installations, and maintenance activities.
• Ensure customer concerns are escalated appropriately and resolved in a timely manner.
• Monitor equipment placements and ensure proper tracking and maintenance follow-up.
• Facilitate communication between clients and internal technical teams to ensure alignment and customer confidence.

5. Administration and Reporting

• Maintain accurate and up-to-date records of all sales activities, client interactions, and sales pipelines in the CRM system.
• Prepare regular sales reports, forecasts, and performance updates for the Beverages department Head and Regional Customer Experience & Beverages Director.
• Work with the finance team to ensure smooth processing of orders, invoices, and payments.

6. Cross-Functional Collaboration and Compliance

• Collaborate with marketing, category management, and supply chain teams to execute brand activations, promotions, and campaigns.
• Ensure compliance with company policies, pricing structures, and contractual terms.
• Uphold company standards of ethical selling and maintain compliance with all regulatory requirements.

7. Professional Development and Brand Representation

• Represent the company and beverage brands in a professional manner at industry events, exhibitions, and client meetings.
• Continuously enhance product and industry knowledge through training, certifications, and market research.
• Contribute to a positive team culture by sharing best practices and supporting colleagues.

EDUCTION AND EXPERIENCE

1. A Bachelor’s degree is preferred, with a focus on Business, Marketing, or a related field.
2. Experience: A minimum of 2-3 years of proven sales experience, with a preference for the food and beverage industry and the HORECA sector in Kuwait.