Junior Strategist (Arabic Copywriter)

James Patrick; Dubai; On-site; AED 78,000 - 145,000; Full time

Job summary

James Patrick in Dubai seeks a Junior Strategist (Arabic Copywriter) to shape ideas beyond briefs. You’ll uncover human truths, craft brand strategies and write headlines, scripts, and social copy, all while capturing cultural nuances that resonate in the MENA region.

You’ll collaborate across teams, bring strong storytelling and presentation skills, and use AI to expand ideas with human insight and local flavor.

Qualifications

• 1–3 years’ experience in strategy, copywriting, advertising, social media or related creative field.
• Excellent written English and Arabic with strong cultural understanding.
• Curious mindset, love of language and instinct for what makes people tick.
• Ability to turn observations into insights and insights into ideas.
• Strong storytelling, conceptual thinking and presentation skills.

Responsibilities

• Uncover human insights and creative opportunities from briefs.
• Develop brand strategies and campaign concepts.
• Write headlines, taglines, scripts and social and long-form copy.
• Create strategic narratives and pitch decks.
• Bring cultural relevance with understanding of MENA audiences and internet culture.
• Collaborate across teams to bring ideas to life.
• Use AI to explore ideas while adding human insight and nuance.

Skills

Strategy

Copywriting

Advertising

Social Media

Arabic Copywriting

English Copywriting

Job description

Curious minds. Sharp words. Ideas that make people feel something.

Our client is the Middle East’s leading experiential agency, headquartered in Dubai. They create meaningful connections between brands and people through strategy, creativity, culture and experiences that leave a lasting impression.

They’re looking for a Junior Strategist(Arabic Copywriter) who thinks beyond the brief, spots the interesting human truth and turns it into ideas people actually care about.

What you’ll be doing:

• Uncovering human insights and creative opportunities from briefs.
• Developing brand strategies and campaign concepts.
• Writing headlines, taglines, scripts and social and long-form copy.
• Creating strategic narratives and pitch decks.
• Bringing cultural relevance and a strong understanding of MENA audiences and internet culture.
• Collaborating across teams to bring ideas to life.
• Using AI to explore ideas while adding human insight and cultural nuance.

What you’ll bring:

• 1–3 years’ experience in strategy, copywriting, advertising, social media, communications or a related creative field.
• Excellent written English and Arabic, with strong cultural understanding of both.
• A curious mind, a love of language and an instinct for what makes people tick.
• The ability to turn observations into meaningful insights and insights into compelling ideas.
• Strong storytelling, conceptual thinking and presentation skills.
• A proactive, collaborative mindset and the confidence to challenge the obvious.