Overview
We are looking for a highly motivated and creative Digital Marketing Executive to join our team. The ideal candidate will have a passion for marketing and technology, with a strong understanding of the latest digital marketing trends and techniques. The Digital Marketing Executive will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services.
Key Responsibilities
- Campaign Development: Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email, search engines, and display advertising.
- Content Creation: Develop engaging and relevant content for our website, blog, social media platforms, and email newsletters.
- SEO and SEM: Manage search engine optimization (SEO) and search engine marketing (SEM) efforts to improve organic search rankings and drive website traffic.
- Analytics: Monitor and analyze campaign performance using tools like Google Analytics, and provide regular reports with actionable insights.
- Social Media Management: Manage and grow our social media presence on platforms such as Facebook, Instagram, Twitter, and LinkedIn.
- Email Marketing: Create and manage email marketing campaigns, including list segmentation, A/B testing, and performance analysis.
- PPC Campaigns: Manage pay-per-click (PPC) advertising campaigns, including keyword research, ad creation, and performance tracking.
- Collaboration: Work closely with the sales and design teams to ensure marketing campaigns are aligned with overall business goals.
- Stay Updated: Keep up-to-date with the latest digital marketing trends, tools, and best practices to ensure our strategies remain competitive.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 1-2 years of experience in digital marketing or a similar role.
- Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.
- Strong understanding of SEO, SEM, PPC, and social media marketing.
- Excellent written and verbal communication skills.
- Creative thinker with a data-driven mindset.
- Ability to work independently and as part of a team.
- Strong organizational skills and attention to detail.