International Marketing Director

Sony Music Entertainment; Dubai; On-site; AED 391,000 - 614,000; Full time

Benefits offered by this job

Private medical cover

Generous pension scheme

Life assurance

Income protection

Time off over winter break

Annual leave

Medical leave

Annual home leave tickets for employee

Music industry perks

Job summary

Sony Music Entertainment in Dubai seeks a dynamic marketing leader to develop and execute global campaign strategies for the Middle East region. You will shape frontline and catalogue activation, work with international markets, and craft fan experiences across digital and live platforms.

The role emphasizes innovation, data-informed decisions, and building a vibrant fan community while partnering with artists and external collaborators to maximize reach and engagement.

Qualifications

• Experience delivering multicultural marketing campaigns at regional scale.
• Ability to build engagement across digital platforms and communities.
• Strong data-driven decision-making to optimize campaigns and spend.
• Strategic planning and prioritization across multiple projects.

Responsibilities

• Drive revenue and optimize marketing spend based on audience insights and data.
• Develop and nurture a vibrant fan community for international artists.
• Plan and coordinate fan-centric events online and offline.
• Collaborate with internal and external partners to deliver marketing campaigns for international repertoire.

Skills

Digital Marketing & Engagement

Fandom Management

Data Literacy

Strategic Planning

Relationship Management

Cultural Awareness

Job description

Job Description:

This exciting new role will develop and execute global campaign strategies for Sony Music Middle East business. This role has a huge focus on innovation – you’ll be responsible for architecting our international frontline and catalogue strategy, effectively and creatively managing how our catalogue and frontline are exploited across an eclectic roster of artists.

You’ll work closely with international markets on campaign development and execution, maximizing the opportunity for artists catalogues alongside new releases, tracking trends, and identifying opportunities around key milestones. In addition, the role will be responsible for developing and nurturing a thriving fan community for international music artists, with a primary objective of engaging and connecting with fans across various platforms, fostering a sense of community, and driving fan loyalty.

What youll do:

Drive revenue and optimize marketing spend

• Increase the region’s market share in global consumption of international repertoire
• Manage audience and consumption goals for international artists and songs in the region
• Make strategic spend decisions based on audience insights and data from different platforms
• Identify strategic opportunities for catalogue and frontline marketing activations in digital space – spanning content marketing, anniversary campaigns, re-heat campaigns and remixes

Fan Engagement and Community Development:

• Develop and implement strategies to grow and engage a vibrant fan community for international artists.
• Apply best practices and latest trends in international marketing, including but not limited to the use of digital assets, AI, gaming, social and music platforms and traditional media to create meaningful fan experiences and drive consumption.

Events and Fan Experiences:

• Plan and coordinate fan-centric events, both online and offline, such as live streams, virtual meet-ups, fan contests, and exclusive fan experiences.
• Collaborate with event organizers, partners, and stakeholders to execute successful fan-focused initiatives.

Collaborative Partnerships:

• Build a creative network in the region with internal teams and external partners that can help deliver marketing campaigns for international repertoire.
• To network, connect with and pitch creative and collaborative projects for international artists or songs e.g., collaboration/remix opportunities with local artists; touring/ concerts/ festival opportunities; televised/ media opportunities, e.g. award Shows, sports opening ceremonies, etc
• Lead a dynamic, culturally aware, and forward-thinking team that experiments with new technologies and platforms and responds quickly to adapt to new trends and fan preferences
• Close collaboration with the international markets to implement campaign rollout, localizing activations as needed, and ensuring good communication throughout regarding strategy, asset delivery, etc.

Who you are:

Demonstrable experience in leading, developing and executing successful multicultural marketing campaigns at a regional scale in a creative industry. You have a passion for music and an understanding of various genres and music cultures. Skills include:

• Digital Marketing and engagement: Ability to deliver campaigns and experiences, drive consumption, and increase engagement through digital platforms
• Fandom Management: Ability to build and grow a community of followers and monetize it through a variety of online and offline channels
• Data Literacy: Ability to analyze the music market and relevant data and apply insights to make decisions to drive/improve results
• Strategic planning: Abilityto define a strategy and a set of priorities, develop an execution plan and allocate the resources to different projects to make it happen
• Relationship management: Build trusting and long-lasting relationships with artists and their ecosystem, as well as with external and internal stakeholders; creating a network of connections and building credibility and rapport at all levels of the business
• Cultural awareness: Understand popular culture and the underlying cultural patterns and factors that influence behaviors in different teams and countries

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
• Annual leave, medical leave, annual home leave tickets for employee and spouse, and medical insurance.
• We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break

Equal Opportunities As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity. We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Requirements: