Influencer Marketing Specialist (EMIRATI)

Salt; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Salt is seeking an influencer marketing professional to drive creator partnerships across the GCC. The role focuses on authentic collaboration and measurable results, balancing gifting, affiliates, paid content, launches and events.

You will manage campaigns from outreach through activation, using data to optimize spend and performance while coordinating budgets and approvals. GCC-market knowledge and strong stakeholder skills are essential.

Qualifications

• 3+ years of experience in influencer marketing, creator partnerships or related marketing roles.
• Experience managing campaigns from planning through reporting.
• Commercially minded with ability to use performance data to guide spend.

Responsibilities

• Build a high-performing creator portfolio across the GCC to strengthen brand relevance and performance.
• Own creator campaign delivery from outreach to activation with briefs, timelines and approvals.
• Use data to identify partners and models driving engagement, conversions and revenue.
• Develop a balanced mix of gifting, affiliate, paid content, launches, events and community initiatives.
• Manage budgets, usage terms, collaboration costs and overall spend.
• Improve influencer program efficiency with tracking, databases, workflows and reuse of content.

Skills

Influencer marketing

Creator partnerships

Campaign planning

Negotiation

Stakeholder management

Analytics

Tools

Shopify

Google Sheets

Social analytics tools

Job description

This role is ideal for someone who understands both the relationship side and the performance side of influencer marketing and knows how to build creator partnerships that feel authentic while delivering measurable results.

• Build a high-performing creator portfolio by identifying, evaluating, and developing partnerships with influencers who can strengthen brand relevance and commercial performance across the GCC.
• Own creator campaign delivery from initial outreach through activation, ensuring briefs, timelines, content expectations, approvals, and follow-up are managed smoothly.
• Use campaign data to understand which creators and partnership models are driving the strongest engagement, conversion, customer acquisition, and revenue outcomes.
• Develop a balanced partnership mix across gifting, affiliate collaborations, paid content, launches, events, and community-led initiatives.
• Manage the commercial side of creator partnerships, including budgets, negotiations, usage terms, collaboration costs, and overall campaign spend.
• Improve the way influencer activity is managed by strengthening tracking, reporting, creator databases, workflow efficiency, and opportunities to reuse high-performing content across wider marketing channels.
• 3+ years of experience in influencer marketing, creator partnerships, social media, PR, or a related marketing environment.
• Strong understanding of the UAE, KSA, and wider GCC creator ecosystem, with the ability to identify relevant talent and build credible relationships.
• Proven experience running influencer activity across multiple partnership types and managing campaigns from planning through reporting.
• Commercially minded and comfortable using performance data to assess creators, optimise spend, and recommend where future investment should go.
• Strong organisational, negotiation, and stakeholder management skills, with the ability to handle multiple creators, budgets, and deadlines at once.
• Experience in consumer-facing sectors such as fashion, lifestyle, beauty, wellness, retail, or e-commerce would be an advantage, along with familiarity with social analytics, affiliate tools, Shopify, Google Sheets, or similar platforms.

This is a great opportunity to work at the intersection of content, culture, community, and commercial performance, while building creator partnerships that are both engaging and measurable.

If you know the GCC creator space, enjoy building strong relationships, and understand how to turn influencer activity into real marketing impact, we would love to hear from you.

***Only shortlisted candidates will be contacted***