Influencer Marketing - Program Manager Automated Marketing

Amazon; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading global technology company in Dubai seeks an experienced marketing professional to drive influencer marketing engagement and adoption strategies. This role involves developing comprehensive marketing strategies and collaborating with various teams to optimize campaigns. A strong background in social marketing, data analysis, and social media platforms is required, along with a Master's degree and five years of relevant experience. Competitive compensation and an inclusive work environment offered.

Qualifications

• 5+ years of experience in Social Marketing, Influencer Marketing, or Brand Marketing.
• Experience using data and metrics to drive improvements.
• Experience managing or working within cross-functional marketing and creative teams.
• Deep understanding of social media platforms including TikTok, Instagram, Facebook, Snapchat, Twitter, and YouTube.
• Native Arabic speaker.

Responsibilities

• Drive influencer marketing engagement and adoption strategies.
• Own the development of influencer engagement and marketing strategies.
• Support the development of a monthly influencer calendar.
• Conduct business reviews, planning, and reporting processes for the influencer business.

Skills

Social Marketing

Influencer Marketing

Brand Marketing

Data-driven improvements

Cross-functional collaboration

Social media platforms expertise

Medium-level SQL

Education

Master's degree

Job description

Are you geared towards building relationships that continuously delight your customers? Are you excited about making history and driving significant impact? Amazon hires the world's brightest minds and offers them an environment in which they can invent world-class solutions and build outside-the-box thinking partnerships for our customers. If you are looking for a marketing role where you can flex your innovative partnership ideas as well as your analytical skills, join the Amazon Creators Business team, where you will oversee marketing partnerships and make history.

Key job responsibilities

We are looking for an entrepreneurial, innovative, and analytical candidate to drive influencer marketing engagement and adoption strategies at scale for the Amazon Influencer Program.

The candidate must be able to work at both strategic and tactical levels, using customer behavior and data to generate growth strategies and optimize campaigns with a problem-solving mindset. This candidate will possess a creative and strategic mindset to engage with influencers of different sizes and ages (Micro to Mega influencers within Millennial and Gen Z segments).

Experience in marketing, social media, and influencer content is highly desired. Our environment requires someone who is flexible, detail-oriented, and comfortable working with multiple teams or partners. This position offers an exciting opportunity to work in marketing at one of the leading global technology companies.

• Own the development of influencer engagement and marketing strategies across all social platforms and communication channels to drive awareness and adoption.
• Support the development of a monthly influencer calendar aligned with new product launches, marketing priorities, and social holidays.
• Scale program adoption across influencer segments through creative program ideation.
• Stay updated on the latest social media best practices and trends to bring learnings to the program.
• Own administrative tasks related to influencer engagement initiatives.
• Own P&L goals for customer acquisition and revenue generation.
• Conduct weekly, monthly, quarterly, and annual business reviews, planning, and reporting processes for the influencer business.

A day in the life

Overseeing program metrics and strategizing new programs and initiatives with significant impact. Drive local relevance and engage with influencers by balancing short and long-term growth objectives. Identify new opportunities to diversify product mix, customer engagement, and reach by working backwards from influencers. Analyze market segment data to identify trends and opportunities, and assess and improve business results. Collaborate with Finance, Business Intelligence, Category, and Product teams to analyze trends, understand business impact, and replicate best practices at scale.

About the team

You will join our Creators team within Marketing, whose mission is to engage customers in their online journey and influence their product discovery and shopping decisions. Amazon Creators offers traffic diversity through thousands of sites linking to Amazon via content that engages customers at all stages of the purchasing funnel—from inspiration to research, price checks, discovering deals, or subscribing to a service.

Minimum qualifications

• 5+ years of experience in Social Marketing, Influencer Marketing, or Brand Marketing
• Experience using data and metrics to drive improvements
• Experience building and optimizing multiple simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience developing and executing successful social media and influencer campaigns
• Deep understanding of social media platforms including TikTok, Instagram, Facebook, Snapchat, Twitter, and YouTube
• Native Arabic speaker
• Master's degree
• Medium-level SQL expertise
• Experience managing multi-territory digital marketing and campaigns

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need workplace accommodations or adjustments during the application and hiring process, please visit [link] for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.