Influencer Marketing Manager

Ounass; United Arab Emirates; On-site; AED 120,000 - 180,000; Full time

Job summary

An established industry player in luxury e-commerce is seeking a strategic Manager of Influencer Marketing to enhance its influencer ecosystem across the GCC. This role demands a visionary leader adept at blending creativity with data-driven decisions to drive brand awareness and customer acquisition. You'll oversee a multi-tiered influencer strategy, manage campaign execution, and leverage performance analytics to optimize results. Join a collaborative and innovative culture where your leadership will shape the future of digital influence in the region, making a significant impact on the brand's growth and success.

Benefits

Collaborative culture

Work with industry leaders

Focus on innovation and creativity

Qualifications

• 7+ years of experience in influencer or digital marketing, ideally in fashion or luxury.
• Proven success in driving acquisition and revenue through influencer-led campaigns.

Responsibilities

• Develop and execute influencer marketing strategies across all creator tiers.
• Lead planning and optimization of paid influencer campaigns and activations.
• Build and nurture long-term partnerships with regional influencers.

Skills

Influencer Marketing

Digital Marketing

Data Analysis

Communication Skills

Leadership

Relationship Management

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Business

Tools

Influencer Platforms

Performance Tracking Tools

Job description

Ounass, The Middle East's premier luxury e-commerce platform, is looking for a strategic and data-driven Manager of Influencer Marketing to lead the growth of our influencer ecosystem across the GCC. This role is perfect for a visionary leader who thrives at the intersection of creativity, performance, and innovation.

As the Manager of Influencer Marketing, you will be responsible for shaping and executing a high-impact influencer strategy that drives brand awareness, customer acquisition, and measurable ROI. From mega to micro creators, you'll lead a multi-tiered approach to influencer partnerships that aligns with Ounass's position as a fashion authority in the region.

What you will be doing

Strategic Leadership

• Develop and drive influencer marketing strategies across mega, macro, and mid-tier creators.
• Oversee micro and nano influencer initiatives through automated platforms.
• Stay ahead of social media and influencer trends in the GCC to identify growth opportunities.
• Define KPIs in collaboration with cross-functional teams, with a focus on ROAS, CAC, and conversion.

Campaign Execution

• Lead the planning, briefing, execution, and optimization of paid influencer campaigns and viral activations.
• Ensure campaigns are aligned with brand values and drive measurable impact.
• Manage campaign budgets to hit monthly performance targets.

Analytics & Optimization

• Use performance data to identify top-performing influencers and partnerships.
• Track and report ROAS, engagement, and other metrics to guide future strategies.
• Provide post-campaign analysis with actionable insights.

Influencer Relations

• Build and nurture long-term partnerships with top regional influencers and KOLs.
• Negotiate contracts and manage deliverables to ensure alignment and value.
• Champion consistent brand advocacy across influencer touchpoints.

Organic Gifting & Brand Buzz

• Collaborate with the Brand team on gifting strategies that create excitement and organic reach.
• Drive creative gifting ideas that resonate with influencers and their audiences.
• Track the impact of gifting on awareness, engagement, and sales.

Team Leadership

• Mentor and lead a team of account managers and analysts.
• Foster a collaborative and performance-focused culture.
• Ensure cross-functional synergy across Marketing, Social, Creative, and PR.

What we are looking for

• Bachelor's degree in Marketing, Communications, or Business.
• 7+ years of experience in influencer marketing or digital marketing, ideally in fashion, beauty, or luxury.
• Proven success in driving acquisition and revenue through influencer-led campaigns.
• Strong knowledge of the GCC social and digital landscape.
• Highly analytical with experience in performance tracking and influencer platforms.
• Excellent communication, leadership, and relationship management skills.

What is it in for you

• Be part of the region's leading luxury e-commerce brand.
• Work with industry trailblazers and shape digital influence in the GCC.
• Enjoy a collaborative culture focused on innovation, creativity, and results.