Influencer Campaign Manager - Growth & Partnerships

WPP Media; Dubai; Hybrid; AED 180,000 - 260,000; Full time

Benefits offered by this job

Competitive medical coverage

Group retirement plans

Vision and dental insurance

Significant paid time off

Employee mental health days

Job summary

WPP Media is seeking an Influencer Marketing Manager to own day-to-day planning and delivery of influencer campaigns across client accounts. You will manage campaigns end-to-end, from strategic recommendations and creator mix to budget planning, execution, reporting and finance reconciliation, while guiding Executives and strengthening creator relationships.

The role requires 4–6 years in influencer marketing, excellent budget and client-management skills, and the ability to mentor junior staff.

Qualifications

• Bachelor's degree in marketing, Communications, Public Relations, or a related field is preferred.
• 4-6 years of experience in influencer marketing, creator partnerships, social media, PR, talent management or integrated communications.
• Proven track record of managing multi-creator campaigns across platforms and markets.
• Experience managing budgets, negotiations, client communication and junior team members is required.

Responsibilities

• Translate client briefs into influencer campaign approaches, creator territories, content formats, channel recommendations and execution plans.
• Build influencer strategies that balance brand objectives, audience relevance, creator authenticity, market nuance and measurable KPIs.
• Develop creator shortlists and recommendations across nano, micro, macro, celebrity, expert, community and niche talent depending on the campaign need.
• Lead the end-to-end campaign workflow including influencer selection, negotiation, briefing, contracting support, content review, approvals, publishing and reporting.
• Manage campaign budgets, negotiate fees with creators and agents, track committed spend, monitor payment requirements and support finance reconciliation.
• Advise clients and internal teams on creator usage, whitelisting, partnership ads, content rights, paid amplification and platform best practice where required.
• Oversee influencer reporting, analyze performance data, extract insights and develop recommendations for future optimization.
• Own day-to-day client communication, including status updates, campaign recommendations, issue management and performance readouts.
• Manage and mentor Executives, ensuring clear delegation, quality control, timely follow-up and professional development.
• Build and maintain strong creator, agent and partner relationships to secure better access, quality, flexibility and value for clients.
• Identify opportunities to improve processes, templates, reporting standards, influencer rosters and ways of working.
• Collaborate closely with media, strategy, creative, social, commerce and client service teams to integrate influencer work into the wider communications plan.
• Stay ahead of platform changes, creator trends, disclosure requirements, regional cultural nuances and category developments.

Skills

Influencer marketing

Creator partnerships

Budget management

Client communication

People management

Education

Bachelor's degree in marketing, Communications, Public Relations, or related field

Job description

WPP Media is seeking an Influencer Marketing Manager to own day-to-day planning and delivery of influencer campaigns across client accounts. You will manage campaigns end-to-end, from strategic recommendations and creator mix to budget planning, execution, reporting and finance reconciliation, while guiding Executives and strengthening creator relationships.

The role requires 4–6 years in influencer marketing, excellent budget and client-management skills, and the ability to mentor junior staff.