Influencer Campaign Lead (Hybrid)

Wppmedia; Dubai; Hybrid; AED 180,000 - 360,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Retirement plans

Vision & Dental

Job summary

WPP Media in Dubai is seeking an Influencer Marketing Manager to plan and deliver campaigns end-to-end across client accounts. You will lead creator selection, budgets, negotiations, and reporting, guiding executives and junior colleagues, while aligning campaigns with brand objectives.

The role collaborates with media, strategy, creative, social and client service teams in a hybrid work environment. This position offers a dynamic, fast-paced setting with strong growth opportunities.

Qualifications

• Bachelor’s degree in marketing, Communications, Public Relations, or a related field is preferred.
• 4-6 years of experience in influencer marketing, creator partnerships, social media, PR, talent management or integrated communications.
• Proven track record of managing multi-creator campaigns across platforms and markets.
• Experience managing budgets, negotiations, client communication and junior team members is required.

Responsibilities

• Translate client briefs into influencer campaign approaches, creator territories, content formats, channel recommendations and execution plans.
• Build influencer strategies that balance brand objectives, audience relevance, creator authenticity, market nuance and measurable KPIs.
• Develop creator shortlists and recommendations across nano, micro, macro, celebrity, expert, community and niche talent depending on the campaign need.
• Lead the end-to-end campaign workflow including influencer selection, negotiation, briefing, contracting support, content review, approvals, publishing and reporting.
• Manage campaign budgets, negotiate fees with creators and agents, track committed spend, monitor payment requirements and support finance reconciliation.
• Advise clients and internal teams on creator usage, whitelisting, partnership ads, content rights, paid amplification and platform best practice where required.
• Oversee influencer reporting, analyze performance data, extract insights and develop recommendations for future optimization.
• Own day-to-day client communication, including status updates, campaign recommendations, issue management and performance readouts.
• Manage and mentor Executives, ensuring clear delegation, quality control, timely follow-up and professional development.
• Build and maintain strong creator, agent and partner relationships to secure better access, quality, flexibility and value for clients.
• Identify opportunities to improve processes, templates, reporting standards, influencer rosters and ways of working.
• Collaborate closely with media, strategy, creative, social, commerce and client service teams to integrate influencer work into the wider communications plan.
• Stay ahead of platform changes, creator trends, disclosure requirements, regional cultural nuances and category developments.

Skills

Influencer marketing

Budget management

Client communication

Team mentoring

Negotiation

Education

Bachelor’s degree in Marketing or related field

Job description

WPP Media in Dubai is seeking an Influencer Marketing Manager to plan and deliver campaigns end-to-end across client accounts. You will lead creator selection, budgets, negotiations, and reporting, guiding executives and junior colleagues, while aligning campaigns with brand objectives.

The role collaborates with media, strategy, creative, social and client service teams in a hybrid work environment. This position offers a dynamic, fast-paced setting with strong growth opportunities.