Influencer Campaign Lead for Global Brand Partnerships

WPP Media Limited; Dubai; Hybrid; AED 180,000 - 240,000; Full time

Benefits offered by this job

Medical insurance

Pension/retirement plans

Vision & dental insurance

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media in Dubai seeks an Influencer Marketing Manager to lead end-to-end influencer campaigns for client accounts, translating briefs into strategies, budgets, and execution plans. You will mentor Executives and strengthen creator relationships across portfolios.

Collaborate with media, strategy, creative, social, and client service teams to deliver efficient, creative, and commercially successful campaigns while staying ahead of platform changes and regional nuances.

Qualifications

• Bachelor’s degree in marketing, communications, public relations, or a related field.
• 4-6 years of experience in influencer marketing, creator partnerships, social media, PR, talent management or integrated communications.
• Proven track record of managing multi-creator campaigns across platforms and markets.
• Experience managing budgets, negotiations, client communication and junior team members is required.

Responsibilities

• Translate client briefs into influencer campaign approaches, creator territories, content formats, channel recommendations and execution plans.
• Build influencer strategies that balance brand objectives, audience relevance, creator authenticity, market nuance and measurable KPIs.
• Develop creator shortlists and recommendations across nano, micro, macro, celebrity, expert, community and niche talent depending on the campaign need.
• Lead the end-to-end campaign workflow including influencer selection, negotiation, briefing, contracting support, content review, approvals, publishing and reporting.
• Manage campaign budgets, negotiate fees with creators and agents, track committed spend, monitor payment requirements and support finance reconciliation.
• Advise clients and internal teams on creator usage, whitelisting, partnership ads, content rights, paid amplification and platform best practice where required.
• Oversee influencer reporting, analyze performance data, extract insights and develop recommendations for future optimisation.
• Own day-to-day client communication, including status updates, campaign recommendations, issue management and performance readouts.
• Manage and mentor Executives, ensuring clear delegation, quality control, timely follow-up and professional development.
• Build and maintain strong creator, agent and partner relationships to secure better access, quality, flexibility and value for clients.
• Identify opportunities to improve processes, templates, reporting standards, influencer rosters and ways of working.
• Collaborate closely with media, strategy, creative, social, commerce and client service teams to integrate influencer work into the wider communications plan.
• Stay ahead of platform changes, creator trends, disclosure requirements, regional cultural nuances and category developments.

Skills

Influencer marketing

Budget management

Client communication

Team mentoring

Education

Bachelor’s degree in marketing, communications, PR

Job description

WPP Media in Dubai seeks an Influencer Marketing Manager to lead end-to-end influencer campaigns for client accounts, translating briefs into strategies, budgets, and execution plans. You will mentor Executives and strengthen creator relationships across portfolios.

Collaborate with media, strategy, creative, social, and client service teams to deliver efficient, creative, and commercially successful campaigns while staying ahead of platform changes and regional nuances.