Inbound Marketing & Social Media Specialist

Inbound Marketing & Social Media Specialist biz Group

Department: Marketing

Reports to: Marketing Manager

Position: Inbound Marketing & Social Media Specialist

Job Purpose: Exciting opportunity for a Marketing Specialist to work in an award-winning Training and Teambuilding Company and winner of Best Place to Work. The role requires creative, analytical, digital and administrative skills. The successful candidate will oversee the development and implementation of marketing campaigns as well as the daily management of social media and execution of our social media and community management strategy. This is an exciting job with space for growth within an ambitious and dynamic environment. We are looking for a highly energetic and enthusiastic person who has a passion for marketing.

The Marketing Team works as an internal agency for Biz Group's different departments and reports to each department and team on their respective KPIs. The chosen candidate will be running multi-channel campaigns for each department leveraging email campaigns, social media and digital marketing to drive customer acquisition and brand awareness. They will be responsible for:

• Building and managing a content/editorial calendar that attracts qualified audience
• Creating, managing and executing multi-channel marketing campaigns, leveraging SEO, social, inbound marketing, email, print campaigns and events to drive customer acquisition
• Optimising marketing automation and lead nurturing process through email, content and social channels
• Increasing social media following, engagement and reach
• Inbound email campaigns to our stakeholders
• Content development: written and visual (photography, videography)
• Community management including monthly newsletters

Knowledge and business acumen:

• Excellent written and spoken English and Arabic
• Bachelor in Marketing or related fields
• Experience working with website Content Management System is a plus
• Understanding of digital marketing and Google Analytics
• Proficiency with Microsoft PowerPoint, Excel, Word
• Proficiency in creative design platforms
• Photography and video shooting and editing is a plus

Type of person we are looking for:

• Independent self-starter
• Team player looking for a fun and dynamic work environment
• Disciplined and focused with attention to detail
• Passionate about marketing and storytelling
• Driven and looking for an opportunity to grow within a role
• Good analytical skills and ability to understand and analyse data

3 highlighted competencies:

• Writing and proofreading creative copy (needs to have good mastery of English written and spoken and Arabic ideally)
• Social media strategy, advertising and management
• Overseeing and developing marketing campaigns

Company Industry:

• Consulting
• Management Consulting
• Advisory Services

Department / Functional Area:

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing