In-House Social Media Content Creator & Growth Lead

Client of OnHires; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

An innovative firm is seeking a dynamic social media strategist to elevate a founder's personal brand and drive engagement across platforms like TikTok and Instagram. This role involves crafting compelling content, tracking performance metrics, and leading a creative team to ensure a consistent and impactful online presence. The ideal candidate will have a proven ability to grow social media accounts organically, with a knack for creating viral content. If you're passionate about personal branding and thrive in a fast-paced environment, this is the perfect opportunity to make a significant impact in the affiliate SaaS space.

Qualifications

• 2-4 years of experience managing social media accounts.
• Proven track record of growing accounts organically.

Responsibilities

• Develop and execute full social media strategy across multiple platforms.
• Lead a team of creatives to produce engaging content.

Skills

Social Media Management

Content Creation

Trend Tracking

Performance Tracking

Visual Storytelling

Education

Bachelor's Degree in Marketing or related field

Tools

TikTok

Instagram Reels

YouTube Shorts

LinkedIn

Job description

- Full social media strategy and execution across TikTok, Instagram Reels, YouTube Shorts & LinkedIn

- A daily/weekly content engine built around the founder personal brand and BE s growth narrative

- Trend tracking and fast implementation (if it s hot, we post today, not next week)

- Leading and coordinating the in-house video editor, designer, writer, and videographer

- Writing (or overseeing) hooks, headlines, captions, and CTAs that convert views to followers

- Content performance tracking, reporting, and iteration

- Building our short-form content volume and velocity minimum 4 5 posts per week, per brand

What Success Looks Like

- High engagement growth on all platforms

- 2 3 viral pieces of content monthly

- Clear positioning of the founder as a visionary brand in the affiliate SaaS space

- Daily inbound leads and community buzz from organic content

- Consistent publishing, clear creative direction, and performance-focused feedback

Required Experience

- 2 4 years managing and growing founder-led or brand social media accounts

- You ve grown at least one account 50K+ organically and can show us how

- You ve created short-form content that went viral (and know why it did)

- Deep knowledge of TikTok, Instagram Reels, YouTube Shorts, LinkedIn

- Strong understanding of hooks, captions, trends, content pacing, visual storytelling

- Proven ability to lead creatives and get content shipped

- Bonus: Experience in entrepreneurship, personal branding, SaaS, trading, or affiliate spaces

What We re NOT Looking For

- Corporate marketers who just run strategy

- Designers or editors without growth thinking

- People who treat content like a checklist

- Followers. We want a leader who owns the outcome