Head of Social Media, UAE

Hanson Search; United Arab Emirates; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading B2B organization in the UAE is seeking a Head of Social Media to shape its social media presence on a global stage. You will develop and execute comprehensive strategies, oversee impactful campaigns, and manage a high-performing team. The ideal candidate has extensive experience in social media management, strong leadership skills, and a proven track record in crafting engaging narratives.

Qualifications

• Experience in social media management in public relations or digital communications.
• Proven track record in leading high-profile social media campaigns.
• Strong leadership and engagement skills at senior levels.
• Expertise in data-driven decision making.
• Exceptional storytelling skills.

Responsibilities

• Create and lead a social media strategy to elevate the organization’s profile.
• Deliver innovative campaigns to strengthen audience engagement.
• Oversee the production of compelling content for social media.
• Monitor trends and adapt strategies for audience reach.
• Manage a high-performing social media team.

Skills

Social media management

Leadership skills

Stakeholder engagement

Data-driven decision-making

Exceptional storytelling

Job description

Head of Social Media

Location: UAE

Hanson Search MENA is supporting a leading B2B global organisation in the UAE in the search for a Head of Social Media. This role will shape and drive the organisation’s social media presence as a recognised and influential voice on the global stage.

Lead Social Media Strategy and Brand Positioning

You will be responsible for developing and executing a comprehensive social media strategy that enhances visibility, reinforces brand positioning, and builds engagement with key audiences. This includes overseeing high-profile leadership campaigns, ensuring content aligns with strategic objectives, and delivering a consistent, impactful narrative across all channels.

Key Responsibilities of a Head of Social Media

• Create and lead a forward-thinking social media strategy to elevate the organisation’s profile locally, regionally, and internationally.
• Deliver innovative campaigns that strengthen audience engagement and reinforce leadership positioning.
• Oversee the production of compelling, on-brand content for social media, influencer collaborations, and digital storytelling.
• Monitor trends, analyse performance data, and adapt strategies for maximum impact and audience reach.
• Work collaboratively with internal teams to ensure social channels are integrated into wider communications plans.
• Manage and inspire a high-performing social media team to deliver exceptional results.

Ideal Background for a Head of Social Media

• Experience in social media management in a public relations or digital communications team.
• Proven track record in leading large-scale, high-profile social media campaigns for prominent b2b organisations or public figures.
• Strong leadership and stakeholder engagement skills, with the ability to influence at senior levels.
• Expertise in data-driven decision-making, with the ability to translate insights into actionable strategy.
• Exceptional storytelling skills, with a flair for crafting compelling narratives that resonate with global audiences.

Hanson Search is a leading talent advisory and executive search consultancy with consultants based across the UAE, UK, USA, and Europe. We specialise in business-critical roles that drive revenue, reputation, and risk, with dedicated teams in Communications, Government Relations, Financial Communications, Public Affairs, Marketing, Digital Marketing, Sustainability, Investor Relations and C-Suite recruitment. Please click here to find out more about Hanson Search.

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