Head of Social Media

Course; Abu Dhabi Emirate; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading social media organization in Abu Dhabi Emirate is seeking a Head of Social Media to oversee all initiatives. This role includes managing a team and ensuring alignment with government communication guidelines. Ideal candidates will have a strong background in digital marketing, with a minimum of 10 years of experience, including 5 years in leadership roles. Proficiency in Arabic and English is required, as well as a comprehensive understanding of UAE social media regulations.

Qualifications

• Minimum 10 years of experience in social media or digital marketing, including 5+ years in a leadership role.
• Proven experience managing social media for government entities or high-profile organizations.
• Expertise in Arabic and English content creation.

Responsibilities

• Develop and implement the organization's social media strategy across platforms.
• Lead and manage a team of social media specialists.
• Ensure all content aligns with government communication guidelines.
• Monitor trends and analytics to optimize campaigns.

Skills

Social media management

Leadership skills

Content creation

Analytics

Audience engagement

Education

Bachelor’s degree in Marketing, Communication, Media

Master’s preferred

Tools

Social media tools

Analytics platforms

Multimedia production tools

Job description

Overview

Course Abu Dhabi Emirate, United Arab Emirates

Head of Social Media

Course Abu Dhabi Emirate, United Arab Emirates

The Head of Social Media will lead the planning, execution, and evaluation of all social media initiatives. This role requires strategic thinking, leadership, creativity, and expertise in content creation, analytics, and audience engagement. The ideal candidate will have extensive experience in managing social media for government or PR organizations and leading high-performing teams.

Responsibilities

• Develop and implement the organization’s social media strategy across platforms (Instagram, X, LinkedIn, TikTok, YouTube, etc.).
• Lead and manage a team of social media specialists, content creators, and digital strategists.
• Ensure all social media content aligns with government communication guidelines, brand voice, and public engagement objectives.
• Monitor trends, analytics, and insights to optimize campaigns and measure impact.
• Oversee the production of multimedia content, including graphics, videos, and motion graphics.
• Collaborate with communications, PR, and creative teams to integrate social media into larger campaigns.
• Establish best practices, workflows, and approval processes for social media content.
• Represent the organization in digital and social media forums when required.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Communication, Media, or related field; Master’s preferred.
• Minimum 10 years of experience in social media, digital marketing, or communications, including 5+ years in a leadership role.
• Proven experience managing social media for government entities, PR agencies, or high-profile organizations.
• Strong leadership and team management skills.
• Expertise in Arabic and English content creation and strategy.
• Proficiency in social media tools, analytics platforms, and multimedia production.
• Excellent understanding of UAE social media regulations and public communication protocols.
• Strong strategic thinking, creativity, and problem-solving skills.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Public Relations

Industries

• Government Administration and Government Relations Services