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Head Of Social Media

ADNEC Group

Abu Dhabi

On-site

AED 120,000 - 180,000

Full time

17 days ago

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Job summary

An innovative company is seeking a Head of Social Media to lead its digital voice across various platforms. In this senior role, you will craft and execute strategies that enhance brand awareness and drive engagement for flagship events. With a focus on creativity and analytics, you will manage a talented team, liaise with agencies, and ensure effective crisis management. This position offers the opportunity to shape a dynamic brand in the UAE's vibrant market. If you are a strategic thinker fluent in both English and Arabic, this is your chance to make a significant impact.

Qualifications

  • 8+ years in social media/digital marketing with team leadership experience.
  • Fluency in English and Arabic for effective content creation and engagement.

Responsibilities

  • Lead social media strategy across platforms like Instagram, TikTok, and LinkedIn.
  • Manage a team to deliver data-driven content and oversee community engagement.

Skills

Social Media Strategy
Content Creation
Analytics
Team Leadership
Crisis Management

Job description

We’re Hiring: Head of Social Media

Location: Abu Dhabi, UAE

Company: ADNEC Group

Type: Full-Time | Senior Role

Are you a strategic storyteller and digital leader ready to shape one of the UAE’s most dynamic brands?

ADNEC Group is looking for a visionary Head of Social Media to lead our digital voice across platforms. In this high-impact role, you’ll oversee the strategy, planning, execution, and growth of social media management that drive engagement, elevate brand awareness, and support our flagship events and initiatives.

What You’ll Do:

  • Lead the social media strategy across all social platforms (Instagram, X, TikTok, LinkedIn, etc.)
  • Create posting strategies and content calendars
  • Manage a team of creators and analysts to deliver data-driven content
  • Liaise with the social media agency and ensure seamless delivery.
  • Collaborate cross-functionally to amplify integrated social media campaigns
  • Monitor trends, analyse performance, submit reports, and oversee community engagement
  • Be the go-to leader for crisis and reputation management online

What You Bring:

  • 8+ years in social media/digital marketing, including team leadership
  • Strategic, creative thinker with a strong grasp of content and analytics
  • Proven success in high-profile or fast-paced environments
  • Fluency in both English and Arabic is a must for content creation, engagement, and cultural accuracy

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