Head of Region (Proximity Markets ~ PR & Communications)

Randstad (Schweiz) AG; Dubai; On-site; AED 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic Regional Communication Lead to spearhead public relations strategies that elevate Dubai’s brand image. In this pivotal role, you will drive engagement with stakeholders, manage agency relationships, and oversee the execution of strategic communication initiatives. You will work closely with various teams to ensure alignment with corporate objectives and enhance the region's visibility in international media. This position offers a unique opportunity to shape the narrative of a vibrant city and make a significant impact on its tourism and economic growth.

Qualifications

• Expertise in developing public relations strategies aligned with corporate objectives.
• Strong ability to manage agency relationships and PR projects effectively.

Responsibilities

• Lead the development of strategic PR initiatives to enhance Dubai's brand image.
• Build relationships with key stakeholders and oversee PR market budget.

Skills

Public Relations

Strategic Communication

Stakeholder Engagement

Market Research

Content Development

Education

Bachelor's Degree in Communications

Master's Degree in Public Relations

Job description

Lead the development and implementation of strategic public relations and communications initiatives to enhance Dubai’s brand image and reputation in the assigned region. Drive engagement with key stakeholders, including partners, media, and consumers, while ensuring alignment with the organisation’s overall goals and objectives.

Manage agency relationships, host international media FAM trips and in-market events, and drive strategic content partnerships and broadcast shoots to elevate Dubai’s presence and messaging in the market, ultimately increasing visitation from the region and providing a competitive advantage for Dubai.

Strategic Communication:

• Lead and oversee the development of a public relations and communications strategy for each market within the region, in line with the Dubai Department of Economy and Tourism (DET) corporate strategic objectives.
• Act as a subject matter expert for public relations and communication strategies for the region, providing guidance on impactful directions, activities, partners, target audiences, and overall communication plans.
• Build a localized messaging framework and strategic communication pillars per market; drive the development and execution of PR and communication activities, ensuring the 'Dubai' image in international media aligns with the strategic approach.
• Ensure accurate PR market budget oversight, optimize resources, and identify clear priorities to maximize impact.
• Lead alignment with the market planning team and senior management.
• Develop the communications roadmap (PR projects timeline/content in market) aligned with travel behaviors and booking lead times.

Regional Communication Lead:

• Oversee market research from PR team members and finalize yearly strategic plans with 360 leads.
• Ensure execution of the strategic plan and adjust priorities as needed based on market conditions.
• Coordinate with media, social, influence, and consumer advocacy teams per market to leverage and amplify opportunities.
• Collaborate with Business Marketing teams when necessary (leisure, corporate communications, business).

Relationship Building with Partners Locally and In-market:

• Build and nurture relationships with DET partners in Dubai and the region throughout the year, leveraging PR opportunities for target markets.
• Develop relationships with top-tier media in the region, identifying key media influencers and opinion leaders.
• Oversee the organization of market visits and PR roadshows.