Head of Region (Proximity Markets) - Dubai DET

Qureos; United Arab Emirates; On-site; AED 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a strategic communications leader to enhance Dubai's global brand image. This role involves developing and implementing impactful public relations initiatives, engaging with key stakeholders, and overseeing market research to drive visitation. The ideal candidate will possess strong expertise in public relations strategy, budget management, and relationship building. Join a dynamic team focused on elevating Dubai's presence in international markets and ensuring alignment with strategic objectives. If you are passionate about communications and eager to make a significant impact, this opportunity is for you.

Qualifications

• Proven experience in public relations and strategic communication.
• Strong ability to manage budgets and optimize resources.

Responsibilities

• Lead the development of PR strategies aligned with corporate objectives.
• Build relationships with media and partners to enhance Dubai's brand.

Skills

Public Relations Strategy

Stakeholder Engagement

Market Research

Content Development

Budget Management

Education

Bachelor's Degree in Communications or Marketing

Master's Degree in Public Relations

Job description

Lead the development and implementation of strategic public relations and communications initiatives to enhance Dubai's brand image and reputation in the assigned region. Drive engagement with key stakeholders, including partners, media, and consumers, while ensuring alignment with the organisation's overall goals and objectives.

Manage agency relationships, host international media FAM trips and in-market events, and drive strategic content partnerships and broadcast shoots to elevate Dubai's presence and messaging in the market, ultimately increasing visitation from the region and providing a competitive advantage for Dubai.

Strategic Communication

1. Lead and oversee the development of a public relations and communications strategy for each market within the region, aligned with the Dubai Department of Economy and Tourism (DET) corporate strategic objectives.
2. Act as a subject matter expert for public relations and communication strategies for the region, providing guidance on impactful directions, activities, partners, target audiences, and overall communication plans.
3. Build a localized messaging framework and strategic communication pillars for each market; develop and execute PR and communication activities to ensure the Dubai image in international media aligns with the strategic approach.
4. Ensure accurate PR market budget oversight, optimize resources, and identify priorities to maximize impact.
5. Coordinate with the market planning team and senior management to ensure alignment.
6. Develop the communications roadmap, including PR project timelines and content strategies aligned with travel behaviors and booking lead times.

Regional Communication Lead

1. Oversee market research conducted by PR team members and finalize yearly strategic plans with 360 leads.
2. Ensure the execution of strategic plans and adjust priorities as needed based on market conditions.
3. Coordinate with media, social, influence, and consumer advocacy teams to leverage opportunities.
4. Collaborate with Business Marketing teams when necessary (leisure, corporate communications, business).

Relationship Building With Partners Locally And In-market

1. Build and nurture relationships with DET partners in Dubai and the region, leveraging PR opportunities for target markets.
2. Develop and maintain relationships with top-tier media in the region, identifying key media influencers and opinion leaders.
3. Oversee the organization of market visits and PR roadshows.