Head of Product Marketing

General Motors; Dubai; Hybrid; USD 120,000 - 180,000; Full time

Job summary

A leading company in the automotive industry is seeking a Head of Product Marketing for the Middle East & Africa region. This pivotal role involves shaping marketing strategies for innovative products, leading cross-functional teams, and driving initiatives that enhance market presence. The ideal candidate will possess extensive industry knowledge, exceptional leadership skills, and a strong background in product marketing, particularly in new energy vehicles.

Qualifications

• Extensive knowledge of the automotive industry and market trends.
• Experience in product planning or marketing within the automotive sector.
• Proven ability to negotiate and collaborate across diverse teams.

Responsibilities

• Develop and lead product marketing strategies aligned with company objectives.
• Act as the voice of the customer, understanding their needs and purchase drivers.
• Monitor market trends, competitor activities, and technological advancements.

Skills

Leadership

Communication

Analytical Skills

Negotiation

Stakeholder Management

Education

Bachelor’s degree in business, marketing, or a related field

MBA preferred

Job description

Work Arrangement:
This role is categorized as hybrid. This means the successful candidate is expected to report to the office at minimum three times per week or other frequency dictated by the business and two times per week remote.

Your Role:

Head of Product Marketing – General Motors Middle East & Africa

As the Head of Product Marketing, you will play a pivotal leadership role within the marketing organization at General Motors Middle East & Africa. You will be responsible for shaping and executing marketing strategies that bring our innovative Chevrolet and GMC products to market. This role demands a deep understanding of customer needs, market dynamics, and the evolving automotive landscape, particularly in the realm of New Energy Vehicles (NEV). You will lead cross-functional teams, influence key stakeholders, and drive strategic initiatives that directly impact GM’s success in the region.

What You'll Do

Strategic Leadership

• Develop and lead product marketing strategies aligned with company objectives and brand positioning.

• Drive compelling product visions, value propositions, and go-to-market plans.

• Identify long-term market opportunities and trends, including electric vehicles, autonomous driving, and connected services.

• Define key product attributes that drive customer demand.

• Mentor and guide a team of product marketing managers.

Customer Focus

• Act as the voice of the customer, understanding their needs and purchase drivers.

• Define target segments and develop detailed customer profiles.

• Leverage market research and data to inform product and marketing decisions.

Product Planning and Development

• Collaborate with cross-functional teams to integrate market needs into vehicle programs.

• Ensure timely definition and approval of product programs for flawless launches.

• Optimize product content, pricing, and profitability.

• Oversee production, stock, and distribution strategies.

Market Analysis and Competitive Intelligence

• Monitor market trends, competitor activities, and technological advancements.

• Analyze competitors’ strengths, weaknesses, and future plans.

• Define unique selling propositions and competitive advantages.

Pricing and Profitability

• Develop pricing strategies that balance volume, market share, and profitability.

• Conduct complexity analysis to optimize product portfolios.

• Support pricing and mid-term planning with Finance and VSM.

Program Management and Execution

• Ensure program integrity and timely delivery of inputs.

• Understand GVDP timings and deliverables.

• Manage program scope, risks, and lifecycle including LCI/Annual content and transitions.

• Oversee management reporting and gate reviews.

Brand Communication and Launch

• Collaborate with brand communication teams to ensure product accuracy in messaging.

• Ensure timely dissemination of product information to dealers.

• Maintain a central, accurate product information source for internal and online use.

Cross-Functional Collaboration

• Work across Finance, Planning, VSM, and global teams to ensure alignment.

• Participate in Global Program Team reviews and resolve market issues.

• Represent market needs in global discussions and balance trade-offs effectively.

Your Skills & Abilities

Knowledge and Experience

• Extensive knowledge of the automotive industry, market trends, and customer segments.

• Strong grasp of brand positioning and marketing principles.

• Experience in product planning or marketing within the automotive sector is highly preferred.

• Proven ability to negotiate and collaborate across diverse teams.

Education

• Bachelor’s degree in business, marketing, or a related field.

• MBA preferred.

Skills

• Exceptional leadership, communication, and presentation skills.

• Strong influence and stakeholder management capabilities.

• Excellent analytical and problem-solving skills.

• Ability to manage multiple projects and prioritize effectively.

• Financial acumen in pricing strategy and profitability analysis.

• Strong facilitation and negotiation skills with excellent interpersonal abilities.