Head of MarTech (Marketing Technology)

Property Finder Group; Dubai; On-site; USD 120,000 - 160,000; Full time

Job summary

A leading property portal in the MENA region is looking for a Head of MarTech to shape their marketing technology strategy. This pivotal role will involve owning the MarTech stack, overseeing integrations and ensuring a seamless customer journey. The ideal candidate will have over 10 years of experience in Martech and proven success in driving large-scale CRM rollouts. Join a dynamic team committed to innovation in the real estate tech environment.

Qualifications

• 10+ years of experience in Martech, CRM, and SaaS implementations.
• Strong understanding of customer journey mapping and omni-channel marketing.
• Proven track record in leading cross-functional teams.

Responsibilities

• Lead the development and integration of MarTech ecosystem.
• Oversee implementation of CRM platforms for engagement and retention.
• Act as strategic advisor on governance, privacy, and compliance matters.

Skills

CRM Implementation

Data-Driven Campaigns

Cross-Functional Team Leadership

Legal/Regulatory Knowledge

Education

10+ Years Experience

Tools

Salesforce

Braze

Segment

Job description

Property Finder is the leading property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate while spearheading the region’s growing tech ecosystem. At its core is a clear and powerful purpose : To change living for good in the region.

Founded on the value of great ambitions, Property Finder connects millions of property seekers with thousands of real estate professionals every day. The platform offers a seamless and enriching experience, empowering both buyers and renters to make informed decisions. Since its inception in 2007, Property Finder has evolved into a trusted partner for developers, brokers, and home seekers. As a lighthouse tech company, it continues to create an environment where people can thrive and contribute meaningfully to the transformation of real estate in MENA.

Role Summary :

We are seeking a dynamic and experienced Head of MarTech to lead the strategic vision, execution, and scaling of our marketing technology ecosystem. Reporting to the Director of Growth Engineering, this role is pivotal in connecting marketing, data, and engineering through the use of modern SaaS platforms, CRM and CDP systems, AI tools, and campaign automation frameworks.

As a critical technology partner to Marketing, Growth, and Product leadership, you will own the full martech stack—spanning personalization, customer engagement, attribution, privacy, and experimentation.

Key Responsibilities :

• Own the MarTech Strategy & Stack : Lead the development, procurement, and integration of our MarTech ecosystem—including platforms like Braze, Segment, Salesforce, and CDPs —ensuring end-to-end customer journey enablement.
• Build Scalable CRM and Automation Systems : Oversee the implementation and evolution of multi-channel CRM platforms , driving engagement, retention, and personalization at scale.
• Drive AI & Data-Driven Innovation : Partner with Data Science and Engineering teams to implement AI-powered campaign orchestration, content targeting , and real-time experimentation frameworks.
• Cross-Functional Collaboration : Serve as the technology counterpart to Marketing, Performance, and Commercial teams, ensuring systems are aligned with GTM strategies and growth goals.
• Governance, Privacy & Compliance : Act as a strategic advisor on data privacy, legal, and compliance matters within the martech stack—ensuring safe, auditable, and secure data practices.
• Vendor Management & Procurement : Lead RFPs, negotiate contracts, and manage vendor relationships across the martech stack to maximize ROI and operational efficiency.
• Team Leadership & Culture Building : Hire and grow a high-performing Martech engineering and operations team. Promote an inclusive, business-aligned, and automation-first culture .
• Performance Measurement & Attribution : Implement tooling and processes to measure campaign performance, refine attribution models, and deliver clear visibility to marketing and finance teams.

Desired Qualifications :

• 10+ years of experience in Martech, CRM, and SaaS implementations, with 3+ years in a leadership capacity.
• Proven track record driving large-scale CRM / CDP rollouts , ideally with platforms such as Braze, Salesforce Marketing Cloud, MParticle, Segment, or similar .
• Strong understanding of customer journey mapping, omni-channel activation, and lifecycle marketing .
• Experience working with AI-powered personalization, recommendation systems , and data-driven campaign tools.
• Demonstrated success building and leading cross-functional teams , especially across tech and marketing.
• Clear understanding of legal and regulatory frameworks related to data and marketing automation (GDPR, CCPA, etc.).
• Excellent communication and stakeholder engagement skills across technical and non-technical teams.

Other Capabilities :

• Background in B2C product or consumer platform companies , ideally in e-commerce, gaming, media, or marketplaces.
• Experience driving global martech deployments across multiple brands or business units.
• Comfortable operating in fast-paced, ambiguous environments with evolving business needs.
• Prior experience advising or aligning with C-suite stakeholders and global commercial leaders

Our promise to talent

At Property Finder, we believe talent thrives in an environment where you can be your best self. Where you are empowered to create, elevate, grow, and care. Our team is made up of the best and brightest, united by a shared ambition to change living for good in the region. We attract top talent who want to make an impact. We firmly believe that when our people grow, we all succeed.

Property Finder Guiding Principles

• Think Future First
• Data Beats Opinions, Speed Beats Perfection
• Our People, Our Power
• The Biggest Risk is Taking no Risk at All

Interested in building your career at Property Finder? Get future opportunities sent straight to your email.

Apply for this job

indicates a required field

First Name

Last Name

Preferred First Name

Email

Phone

Resume / CV

Enter manually

Accepted file types : pdf, doc, docx, txt, rtf

Enter manually

Accepted file types : pdf, doc, docx, txt, rtf

J-18808-Ljbffr