Head of Marketing (Western/European)

Confidential Careers; Ajman Emirate; On-site; AED 200,000 - 300,000; Full time

Job summary

A business setup consultancy agency in Ajman is seeking a Head of Marketing to lead comprehensive marketing strategies aimed at establishing its brand and attracting clients. The ideal candidate will have 8–12 years of marketing experience with a strong focus on service-based marketing and digital lead generation. This role includes overseeing brand identity, managing a marketing team, and conducting market research.

Qualifications

• 8–12 years of marketing experience, with at least 4–5 years in a senior leadership role.
• Proven success in service-based marketing, ideally in business setup, financial services, consulting, or real estate.
• Strong leadership, communication, and stakeholder management skills.

Responsibilities

• Build and execute marketing strategies that support the agency’s business objectives.
• Define and oversee the company’s brand identity.
• Direct digital marketing efforts including SEO/SEM and paid ads.
• Conduct research to understand the needs of target client segments.
• Lead content strategy across all channels.
• Manage media relations, press releases, and PR campaigns.
• Build and mentor a high-performing marketing team.

Skills

Strategic Thinking

Brand Positioning

Digital Marketing

Lead Generation

Team Leadership

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

CRM systems (e.g., HubSpot, Zoho)

Marketing automation tools

Job description

We are a fast-growing business setup consultancy agency helping investors, entrepreneurs, and SMEs launch and expand their businesses across the UAE. We specialize in mainland and free zone company formations, visa processing, corporate banking support, and more.

As our Head of Marketing, you will lead the development and execution of comprehensive, data-driven marketing strategies to establish our brand, attract new clients, and position the agency as a leader in the UAE business setup space.

Key Responsibilities

1. Strategic Leadership

• Build and execute marketing strategies that support the agency’s business objectives, lead generation targets, and client acquisition goals.
• Launch multi-channel marketing campaigns to enhance visibility, engagement, and inbound leads.
• Continuously analyze industry trends, client needs, and competitor movements to adapt marketing strategies.

2. Brand Development

• Define and oversee the company’s brand identity, ensuring consistency across all touchpoints.
• Build brand equity by crafting a strong narrative and market presence for the agency in both local and international markets.
• Align branding initiatives with target audiences, including entrepreneurs, startups, SMEs, and investors.

3. Digital Marketing & Lead Generation

• Direct digital marketing efforts, including SEO/SEM, paid ads, landing pages, email marketing, and retargeting campaigns.
• Leverage data and analytics to optimize campaigns for lead quality, cost-per-acquisition, and ROI.
• Stay ahead of digital trends to implement cutting-edge solutions and tools.

4. Market Research & Service Positioning

• Conduct research to understand the needs of target client segments (by nationality, license type, industry).
• Use insights to guide service packaging, pricing strategies, and market positioning.
• Collaborate with product and sales teams to align service offerings with market demand.

5. Content & Creative Oversight

• Lead content strategy across all channels – website, social media, blog, brochures, sales decks, and video.
• Ensure all messaging clearly communicates the agency’s value proposition and expertise.
• Oversee content production and distribution calendar, ensuring high-quality and timely delivery.

6. Public Relations & Events

• Manage media relations, press releases, and PR campaigns to build credibility.
• Partner with event organizers, expos, business councils, and local chambers to increase brand presence.
• Plan and host events (seminars, webinars, roadshows) that promote business setup services.

7. Team Leadership

• Build, lead, and mentor a high-performing marketing team (digital, design, content, performance marketing).
• Set clear KPIs and ensure alignment with organizational goals.
• Foster a culture of innovation, accountability, and continuous improvement.

8. Budget & Resource Management

• Prepare and manage the marketing budget effectively across all initiatives.
• Ensure high return on marketing spend through cost control, performance tracking, and efficient resource allocation.
• Report key metrics and campaign performance to leadership monthly.

9. Best Practices & Innovation

• Stay up-to-date with global and regional marketing trends, technologies, and tools.
• Integrate best practices into the agency’s marketing processes.
• Drive a data-driven, agile, and experiment-oriented culture within the team.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 8–12 years of marketing experience, with at least 4–5 years in a senior leadership role.
• Proven success in service-based marketing, ideally in business setup, financial services, consulting, or real estate.
• Deep understanding of digital marketing, brand strategy, lead generation, and B2B sales funnels.
• Strong leadership, communication, and stakeholder management skills.
• Experience working with CRM systems (e.g., HubSpot, Zoho) and marketing automation tools.

Key Competencies

• Strategic Thinking & Execution
• Brand Positioning & Storytelling
• Performance Marketing (Digital & Paid Media)
• Market & Competitor Analysis
• Content Development & Creative Direction
• PR & Event Partnership Management
• Team Development & Cross-Functional Collaboration
• Budgeting & ROI Analysis
• Data-Driven Decision-Making