Head of Marketing Luxury

Genius Consultants Limited; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading consultancy is seeking a Lead Consultant to drive marketing strategies for luxury real estate in the UAE. The role involves developing impactful campaigns targeting ultra-high-net-worth individuals, leading customer profiling, and executing high-profile events. Ideal candidates will have significant experience in luxury marketing, particularly within the GCC, and possess strong analytical and communication skills.

Qualifications

• 12-15 years of marketing experience focused on the luxury segment.
• Mandatory experience within the GCC region.
• Strong understanding of marketing mix across channels.

Responsibilities

• Develop comprehensive marketing strategy for luxury market.
• Lead the creation of bespoke luxury content across channels.
• Oversee design and branding of experience centres.

Skills

Marketing Experience

Analytical Mindset

Communication Skills

Stakeholder Management

Data-Driven Decision Making

Job description

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Lead Consultant | Executive Search & Leadership Hiring | C-Level & Senior Management Roles | MENA Region | Golden Visa Holder

Our client is leading the transformation of the UAE and GCC into a premier global destination for luxury real estate. This is a high-impact global position, reporting directly to the Chief Marketing Officer, and plays a pivotal role in shaping the brand's international presence and appeal to ultra-high-net-worth and high-net-worth individuals.

Job Description

• Develop and implement a comprehensive marketing strategy for the luxury market segment.
• Build and own the global luxury segment strategy (not market-specific), targeting UHNW and HNW audiences.
• Conceptualize and lead the creation of bespoke luxury content across owned, earned, and paid channels, appealing to affluent travelers.
• Conduct market research and analysis to ensure the company's competitiveness in the luxury sector.
• Build go-to-market strategies for high-end Real Estate
• Stay up-to-date with the latest trends and changes in the luxury market and marketing practices.
• Lead customer profiling, segmentation, and journey mapping.
• Utilize data analytics, market research, and CRM insights to guide strategic decisions and personalize customer experiences. Product Mix Strategy
• Collaborate with the product development and sales teams to develop and promote the right product mix based on demand, market trends, and customer insights.
• Shape messaging strategies to highlight key product USPs across segments (luxury, mid-market, investment).

Experience Centres & Show Homes

• Oversee the design, branding, and operational execution of show homes and experience centres to deliver immersive, emotionally engaging experiences.
• Ensure alignment with brand storytelling, architecture, and customer experience strategies.

Events & Activation Strategy

• Develop and execute high-impact events, exhibitions (e.g., Cityscape), broker activations, and investor roadshows.
• Coordinate all physical and digital activations to reinforce brand positioning and drive qualified traffic.

Skills & Qualifications

• 12–15 years of marketing experience, with a strong focus on the luxury segment
• Mandatory experience within the GCC region
• Proven ability to identify target audiences and craft impactful, effective campaigns
• Deep understanding of the full marketing mix across digital and offline channels
• Strong analytical mindset paired with creative strategic thinking
• Highly data-driven, with strong numerical and research skills
• Excellent communication and stakeholder management capabilities
• Well-versed in the latest marketing trends, tools, and best practices

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Real Estate, Retail Luxury Goods and Jewelry, and Hospitality

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