Head of Marketing - iGaming

BettingJobs; United Arab Emirates; On-site; AED 200,000 - 300,000; Full time

Job summary

A new iGaming operator in the UAE is seeking a Head of Marketing to fill a key leadership role. The successful candidate will lead innovative marketing campaigns, manage performance metrics, and build a culturally relevant brand. This full-time position is ideal for a marketing professional with significant experience in the iGaming sector, ready to make a substantial impact in a start-up environment.

Qualifications

• 5+ years in digital and creative marketing, preferably in iGaming.
• Proven success in running paid media campaigns at scale.
• Strong portfolio of trend-driven, culturally relevant campaigns.

Responsibilities

• Lead end-to-end marketing campaigns across offline channels and non-traditional funnels.
• Manage and optimize performance metrics such as CAC, ROAS, and Retention.
• Deliver weekly and monthly marketing reports with strategic recommendations.

Skills

Digital marketing

Creative marketing

Campaign management

Market analysis

Tools

GA4

Meta Ads Manager

TikTok Ads

Job description

Join to apply for the Head of Marketing - iGaming role at BettingJobs.

BettingJobs is working with a new iGaming operator looking to grow its presence in the UAE market. This start-up company is seeking to fill a key leadership role, with the Head of Marketing being one of the first hires.

Responsibilities:

• Lead end-to-end marketing campaigns across offline channels (billboards, radio, newspapers, sponsorships, street activations) and non-traditional funnels (influencers, communities, content loops, local initiatives).
• Design and execute campaigns tied to pop culture, live events, and internet trends.
• Coordinate with product and design teams to ensure a seamless user journey from advertisement to gameplay.
• Manage and optimize performance metrics such as CAC, ROAS, LTV, CTR, CPC, CPM, Conversion Rate, and Retention.
• Run A/B tests on creatives, copy, landing pages, and messaging.
• Oversee full funnel tracking using tools like GA4, Meta Ads Manager, and TikTok Ads Manager.
• Lead messaging, copy, and creative ideation tailored to different market segments.
• Build a culturally relevant brand that resonates with diverse player profiles and maintains competitive differentiation through locally adapted content.
• Monitor competitive campaigns, media mix, and offers, and respond with optimized counterstrategies.
• Experiment with new channels and formats to discover performance advantages.
• Deliver weekly and monthly marketing reports with strategic recommendations.
• Collaborate with BI, product, and VIP/CRM teams to align campaigns with player behavior and lifecycle.
• Manage relationships with creative agencies, local media, and tech vendors.

Requirements:

• 5+ years in digital and creative marketing, preferably in iGaming.
• Proven success in running paid media campaigns at scale across platforms like Meta, Google, TikTok, etc.
• Strong portfolio of trend-driven, culturally relevant campaigns.
• Experience managing offline channels such as billboards, radio, and OOH.
• Ability to launch timely campaigns tied to memes, events, and social trends.
• Experience with non-traditional and viral growth funnels.
• Mastery of CAC, ROAS, LTV, CTR, CPM, Retention, and Conversion metrics.
• Deep understanding of local market behaviors and messaging strategies.
• Proficiency with GA4, Meta Ads Manager, TikTok Ads, and tracking systems.
• Experience collaborating with product, VIP, CRM, and content teams.

Job details:

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industry: Gambling Facilities and Casinos

This job is active and accepting applications.