Head of Marketing - Fintech (Dubai, UAE)

Comfi Payments; Dubai; Hybrid; AED 60,000 - 120,000; Full time

Job summary

An innovative fintech startup is seeking a Head of Marketing to lead their marketing strategy and drive growth in the UAE and KSA markets. This pivotal role involves executing comprehensive marketing strategies, optimizing lead generation, and enhancing brand positioning. You will work closely with the founders and product teams, making a significant impact on the company's trajectory. The role offers competitive salary and equity options, along with the flexibility of an onsite or hybrid work environment. Join a fast-paced team and shape the future of B2B payments in the region!

Benefits

Visa Sponsorship

Medical Insurance

Reimbursements

Stock Options

Flexible Work Environment

Qualifications

• 7+ years in B2B marketing, preferably in fintech or SaaS.
• Proven success in growth marketing and digital ads.

Responsibilities

• Execute full-funnel marketing strategy including SEO and PPC.
• Drive customer acquisition and optimize conversion rates.

Skills

B2B Marketing

SEO

PPC

LinkedIn Ads

Meta Ads

Marketing Automation

CRM Tools

Lead Generation

Content Marketing

Tools

Google Analytics

HubSpot

Job description

Head of Marketing - Fintech (Dubai, UAE)

Head of Marketing – Fintech (Dubai, UAE – Onsite / Hybrid)

Compensation : Competitive Salary + Equity Options

About Comfi

Comfi is a fast-growing B2B payment platform enabling suppliers across MENA to offer flexible payment terms to their SME clients while getting paid upfront. We work with businesses in automotive, electronics, F&B, and healthcare, helping them scale by optimizing cash flow.

With $22M in venture debt secured and rapid 45% MoM growth, we are looking for a Head of Marketing to drive our brand positioning, demand generation, and go-to-market strategy in the UAE & KSA.

Key Responsibilities

Demand Generation & Growth

• Execute a full-funnel marketing strategy (SEO, PPC, LinkedIn & Meta Ads, content, ABM, referrals).
• Optimize B2B lead generation, nurturing, and automation.
• Drive customer acquisition & conversion optimization.

Brand & Thought Leadership

• Define Comfi’s brand voice & messaging.
• Own PR, content marketing, and strategic partnerships.
• Develop case studies, whitepapers, and thought leadership reports.

Sales Enablement & GTM Strategy

• Align with sales & product teams to optimize GTM strategy.
• Build high-impact pitch decks, landing pages, and sales materials.
• Analyze customer insights & competitive trends to refine ICP & messaging.
• Define marketing KPIs (CAC, LTV, conversion rates, ROI).
• Optimize marketing funnels, ad spend, and SEO performance.
• Leverage Google Analytics, HubSpot, LinkedIn Ads, Meta Ads, and CRM data.

What We’re Looking For

• 7+ years in B2B marketing (preferably fintech, SaaS, or embedded finance).
• Proven success in growth marketing, lead generation, and digital ads.
• Expertise in SEO, PPC, Meta Ads, LinkedIn Ads, marketing automation, CRM tools.
• Experience in UAE / KSA markets is a plus.
• A self-starter who thrives in a fast-paced startup environment.

Why Join Us?

• Impact : Build & own the entire marketing function in a high-growth fintech startup.
• Growth : Work directly with founders, sales, and product teams to shape GTM strategy.
• Upside : Competitive salary + stock options.
• Flexibility : Onsite / Hybrid role with autonomy & ownership.
• Benefits : Visa sponsorship, medical insurance, and reimbursements.

How to Apply?

Apply Now → Please send your CV to [emailprotected] with subject “ {Full name} | Head of Marketing| {Your city} | {Years of experience} ”