Head of Marketing Fintech

Business Umbrella; Dubai; Hybrid; AED 200,000 - 300,000; Full time

Job summary

An innovative startup is seeking a Head of Marketing to drive user growth in the fintech space. This role involves leading digital marketing strategies, mentoring junior team members, and collaborating with external agencies. The ideal candidate will have extensive experience in B2C marketing within tech startups, particularly in app performance marketing. You will thrive in a fast-paced environment and possess strong analytical skills to optimize marketing campaigns. This position offers a hybrid work model, allowing flexibility between remote and office work, making it an exciting opportunity for a dynamic marketing professional.

Qualifications

• 5+ years in a marketing role within a B2C tech startup, preferably fintech.
• Strong knowledge of app performance marketing tools and tactics.

Responsibilities

• Lead user growth efforts in digital marketing for a fintech app.
• Mentor junior team members and collaborate with marketing manager.

Skills

App Performance Marketing

Performance Marketing Tactics

Analytics Skills

B2C Marketing Experience

Mentoring Skills

Adaptability

Bilingual (Arabic and English)

Tools

Adjust

Firebase

Google Analytics

Job description

Head of Marketing for a startup Fintech firm. As a Head of Marketing, you will spearhead the app user growth efforts in the digital marketing space. You will work hand in hand with the marketing manager and outsourced agency when applicable and, most importantly, mentor other junior team members.

Requirements

Qualifications

1. 5 years experience in a similar role in B2C tech startup, ideally fintech; some agency experience is also relevant.
2. Solid knowledge of App Performance Marketing and tools such as Adjust, Firebase, and Google Analytics.
3. Solid knowledge of all performance marketing tactics across multiple advertising channels (Display / SEM / Paid Social / App).
4. You will be an analytics person at heart and have run your own paid marketing campaigns, setting KPIs by channel/campaign and dynamically reallocating budgets to maximize the KPIs.
5. Adaptable to work in a fast-paced iterative environment and to business directional change.
6. High proficiency in Arabic and English; French is a plus.

More Information

Compensation: depends on the profile and experience.

Hybrid work model: working remotely and in the office.

Industry

• Staffing & Recruiting

Employment Type

Required Experience: Director