Head of Marketing Department

JAYS GROUP; Abu Dhabi; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading company in the retail F&B sector is seeking a Marketing Head to lead their marketing team. The ideal candidate will have at least 5 years of experience in the UAE's F&B or gifting industry, with strong skills in digital marketing, team management, and brand storytelling. This role involves developing marketing strategies, managing campaigns, and ensuring brand consistency across all platforms.

Qualifications

• Minimum 5 years of UAE-based marketing experience in retail F&B or gifting.
• Proven experience managing marketing teams and campaigns.
• Fluent in Arabic and English.

Responsibilities

• Develop and execute marketing strategies for cakes, flowers, and gifts.
• Manage a diverse in-house marketing team.
• Lead digital marketing efforts across various platforms.

Skills

Leadership

Communication

Digital Marketing

Brand Storytelling

Analytical Skills

Tools

Marketing Tools

Analytics Platforms

Job description

2 days ago Be among the first 25 applicants

Industry : Retail – Food & Beverage, Flowers, Gifts, and Cakes

Language Requirement : Arabic (mandatory) & English (fluent)

We’re looking for an experienced and driven Marketing Head to lead our in-house marketing team for our dynamic retail brand specializing in handcrafted cakes, flowers, and gifting solutions. If you have deep-rooted experience in the UAE’s F&B and gifting landscape and are passionate about brand storytelling, digital innovation, and team leadership — we want to hear from you.

Key Responsibilities :

• Develop and execute comprehensive marketing strategies tailored to the UAE market, focusing on cakes, flowers, and gifting products.
• Manage a diverse in-house marketing team including social media, design, and content.
• Plan and oversee creative content production (including shoots, campaigns, and seasonal launches).
• Lead digital marketing efforts across Meta, Google, TikTok, and other platforms.
• Oversee performance marketing, social media presence, SEO / SEM, email campaigns, and influencer partnerships.
• Maintain consistency in brand tone, visual identity, and customer engagement.
• Analyze campaign performance, generate reports, and optimize strategies based on data insights.
• Collaborate with sales and operations teams to align promotions, product launches, and seasonal strategies.

Requirements :

• Minimum 5 years of UAE-based marketing experience, specifically within the retail F&B or gifting / flower / cakes industry (this is a must).
• Proven experience managing marketing teams and running end-to-end campaigns.
• Native or fluent Arabic speaker; fluent English is also essential.
• Strong knowledge of UAE market trends, audience behaviors, and local holidays / festivals.
• Proficiency in marketing tools, analytics platforms, and ad management dashboards.
• Strong leadership, communication, and organizational skills.

Email Subject : LinkedIn – Marketing Head

Note : Only candidates with the required experience in the F&B / gifting / flower industry and Arabic fluency will be considered.

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