Head of Marketing - Crypto

Career Renew; United Arab Emirates; Remote; USD 80,000 - 150,000; Full time

Job summary

An innovative firm is seeking a strategic Head of Marketing to lead its initiatives in the blockchain ecosystem. This role is pivotal in shaping the brand's identity and driving growth in a competitive landscape. With a focus on community engagement and strategic positioning, you will be responsible for building a high-performing marketing team and collaborating across departments to ensure cohesive messaging. The company values autonomy and creativity, offering a remote-friendly environment that empowers its team members to make impactful decisions. Join a team of builders and be part of a journey that reaches millions in the crypto space!

Benefits

Remote Work Flexibility

Empowerment and Autonomy

Team-Oriented Culture

Opportunities for Visibility

Collaborative Environment

Qualifications

• 7+ years in marketing with 3+ years in leadership in blockchain or tech.
• Experience with both developer and consumer-focused products.

Responsibilities

• Develop and execute marketing strategy for new partnerships and products.
• Lead brand identity and create compelling content in the blockchain industry.

Skills

Marketing Strategy

Blockchain Knowledge

Leadership

Community Engagement

Content Creation

Education

Bachelor's Degree in Marketing or related field

Master's Degree (preferred but not required)

Job description

Career Renew is recruiting for one of its clients a Head of Marketing - Crypto - candidates need to be based in the Europe to Australia timezones.

We are looking for an experienced and strategic Head of Marketing to lead our marketing initiatives. This role requires a deep understanding of the blockchain ecosystem, a proven track record in marketing leadership, and the ability to drive brand growth in a competitive landscape.

Role & Responsibilities

1. Develop and execute our overall marketing strategy, leading go-to-market for new partnerships, products, and ecosystem developments
2. Shape and elevate our Protocol's brand identity within the blockchain industry
3. Lead strategic positioning and create compelling content and narratives around chain abstraction and placing us as the thought leader
4. Design strategies to grow and engage developer and user communities including both digital and real-world activations
5. Position leadership and team members for visibility via conferences, podcasts, and media opportunities
6. Cultivate relationships with KOLs, media houses, and other stakeholders both globally and in specific regions to build our presence
7. Build and manage a high-performing marketing team to drive results
8. Collaborate with product, engineering, and business development teams for cohesive messaging
9. Define, monitor, and report key marketing metrics to measure impact and guide decision-making

Requirements

7+ years of experience in marketing, with at least 3 years in a leadership role within the blockchain or technology sector.

Has led marketing for a well-known crypto brand.

Experience on both developer and consumer-focused products.

• We have real scale - our product reaches millions of people in crypto and our users love us
• No micromanagement - we trust each other and empower employees to make decisions autonomously
• We are a team of builders - we're always shipping
• Good vibes - we are all team players that only want the best for each other and the company
• Remote Friendly - Enjoy the flexibility of remote work