Head of Marketing | Blue Rewards | Corporate Services

Al-Futtaim; Dubai; On-site; USD 70,000 - 120,000; Full time

Job summary

A leading company in Dubai is seeking an experienced Marketing Manager to drive the development and execution of marketing strategies for the BLUE brand. The ideal candidate will possess 10-15 years' experience in marketing with a strong customer-centric approach, capable of leading a marketing team and managing external partners effectively.

Qualifications

• 10 to 15 years of experience in Marketing & Communications.
• Advertising agency experience preferred.

Responsibilities

• Develop integrated marketing strategies and implementation roadmap.
• Manage and coordinate external agency partners.
• Drive customer experience across brand touchpoints.

Skills

Marketing & Communications

Customer Centric Approach

Strategic Thinking

Leadership

Communication Skills

Job description

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the role :

Responsible to supervise the development & execution of Marketing strategies & plans for the Blue brand with an objective to drive strong brand image, KPISs, establish our positioning as market leaders in the category.

What you will do

Develop the integrated regional marketing strategy & implementation roadmap of BLUE including but not limited to product launches, communication campaigns for both corporate & tactical.

• Drive brand awareness, consideration, and relevance amongst the target audiences.
• Drive market share growth through development of brand equity and improved customer loyalty
• Monitoring of consumer behaviours, market trends, demographics, competitor activities.

Activation & Campaigns

• Manage and coordinate external agency partners
• Lead, activate and execute consumer communications across integrated communications’ channels
• Coordinate with the digital team to ensure pure integration on strategy implementations & campaigns.
• Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement
• Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution / ROI measurement).
• Ensure pure integration of campaign with relevant local insights’ implementation in various countries.

Customer Experience

• Support delivery of exemplary Customer Experience across all brand touchpoints
• Improving Customer Experience in partnering retail sales spaces and workshops by implementing a branding strategy that is consistent throughout the POS

Team Management

• Drive a talent development system that creates marketing professionals who are recruited correctly, developed, coached, and engaged through performance management, learning, development, and succession planning.
• Lead a lean and effective Marketing structure & team
• Drive performance of Marketing team through measurable KPIs
• Ensure 100% compliance with Standard Operating Procedures
• Drive Al-Futtaim Values in workplace

Required Skills to be successful :

• Minimum 10 to 15 years’ work experience in Marketing & Communications
• Advertising agency experience
• Experience delivering strategies with high Customer Centric approach

About the Team :

• You will be reporting to Chief Marketing Officer

What equips you for the role :

• Minimum 10 to 15 years’ work experience in Marketing & Communications.
• Advertising agency experience a definite plus.
• Experience delivering strategies with high Customer Centric approach
• Strategic and structured business, sales & marketing understanding - long term and short term
• Clear strategic thinking, and ability to create buy-in and influence at a senior level through formalized proposals and business cases.
• Strong communication skills with external / internal stakeholders.
• Ability to lead and motivate others through strong leadership skills, whether through direct line management or via a matrix setup.

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