Head of Marketing | Blue Rewards | Corporate Services

Robinson & Co (Singapore) Pte Ltd; Dubai; On-site; USD 30,000 - 50,000; Full time

Job summary

A leading company in Dubai is seeking a Head of Marketing to enhance brand visibility and market share through integrated marketing strategies. The successful candidate will oversee major campaigns, manage external agencies, and lead a dedicated team in delivering exceptional customer experiences. With a focus on developing customer-centric approaches, this role requires significant marketing expertise and strategic leadership abilities.

Qualifications

• 10-15 years of experience in marketing and communications.
• Experience in advertising agencies.
• Proven ability to deliver customer-centric strategies.

Responsibilities

• Supervise development and execution of marketing strategies and plans for the Blue brand.
• Manage and coordinate external agency partners.
• Implement talent development initiatives to recruit and engage marketing professionals.

Skills

Strategic Thinking

Customer-Centric Strategies

Communication Skills

Leadership

Job description

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Head of Marketing | Blue Rewards | Corporate Services

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions: automotive, financial services, real estate, retail, and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia, and Africa. Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. The group's entrepreneurship and relentless customer focus enable continuous growth and expansion, responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, and integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers every day.

Overview of the role:

Responsible for supervising the development and execution of marketing strategies and plans for the Blue brand, with the objective to build a strong brand image, meet KPIs, and establish our position as a market leader in the category.

What you will do

Marketing Strategy

• Develop the integrated regional marketing strategy and implementation roadmap for BLUE, including product launches and communication campaigns for both corporate and tactical purposes.
• Drive brand awareness, consideration, and relevance among target audiences.
• Increase market share through brand equity development and improved customer loyalty.
• Monitor consumer behaviors, market trends, demographics, and competitor activities.

Activation & Campaigns

• Manage and coordinate external agency partners.
• Lead, activate, and execute consumer communications across integrated channels.
• Coordinate with the digital team to ensure strategy alignment and campaign integration.
• Maintain a performance measurement framework across key platforms to ensure sustainable growth and continuous improvement.
• Handle financial planning and reporting, paired with KPI frameworks for campaign attribution and ROI measurement.
• Ensure campaigns are tailored with local insights for various countries.

Customer Experience

• Support the delivery of exemplary customer experience across all brand touchpoints.
• Enhance customer experience in retail spaces and workshops by implementing consistent branding strategies.

Team Management

• Implement talent development initiatives to recruit, develop, coach, and engage marketing professionals.
• Lead an efficient marketing team.
• Drive team performance through measurable KPIs.
• Ensure compliance with SOPs.
• Promote Al-Futtaim values in the workplace.

Required Skills to be successful:

• 10-15 years of experience in marketing and communications.
• Experience in advertising agencies.
• Proven ability to deliver customer-centric strategies.

About the Team:

• Reporting to the Chief Marketing Officer.

What equips you for the role:

• 10-15 years of marketing and communications experience.
• Agency experience is a plus.
• Strong strategic thinking and ability to influence at senior levels.
• Excellent communication skills with stakeholders.
• Leadership ability to motivate teams.

We aim to provide excellent service, and your effort can ensure a positive candidate experience from start to finish.

Before applying, please read the job description carefully to confidently demonstrate why this role is right for you and prepare a personalized CV to enhance your visibility. Our Talent Acquisition team members are dedicated to matching the right talent with the right opportunities, considering skills, behaviors, and alignment with our values of Respect, Integrity, Collaboration, and Excellence.

We are committed to reviewing and responding to every application as part of our candidate experience promise.