Head of Marketing-Bilingual

INDEX Conferences & Exhibitions; Dubai; On-site; USD 70,000 - 100,000; Full time

Job summary

A leading company in the events industry is seeking a Head of Marketing to oversee and develop comprehensive marketing strategies. This role involves managing market planning and conducting market research to drive stakeholder engagement and sales growth. The ideal candidate will possess a Master’s degree and significant experience in digital marketing and event marketing, alongside excellent communication skills in both English and Arabic.

Qualifications

• Minimum of 5 years of mid-level management experience.
• Overall 8-10 years of marketing and communications experience.
• Proven track record in event/exhibition marketing.

Responsibilities

• Oversee integrated marketing strategies to drive stakeholder engagement.
• Develop and implement strategic marketing plans for business growth.
• Lead and mentor a marketing team in a dynamic environment.

Skills

Digital Marketing

Data Analytics

Strategic Mindset

Communication Skills

Education

Master’s degree in Marketing / Communications

Job description

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Established in January 1991, INDEX Conferences & Exhibitions specializes in organizing conferences, exhibitions, and trade shows that positively impact national identities. The company effectively connects pioneers in various business, medical, and health sectors. With a strong emphasis on excellence, INDEX has a reputable presence in the events industry and aims to foster innovation and collaboration across multiple sectors.

Role Description

The Head of Marketing will oversee and develop marketing strategies, manage market planning, and conduct market research. These responsibilities also include leading public relations efforts and coordinating sales activities to ensure cohesive and effective marketing campaigns.

• Events and Exhibition experience is a must

Key Roles and Responsibilities

• Oversee integrated marketing strategies designed to drive stakeholder engagement and measurable sales growth, whilst ensuring its alignment with all departmental activities.
• Oversee delegate sales and B2B matchmaking initiatives as part of event marketing strategies.
• Develop and implement comprehensive strategic marketing plans to support business growth and objectives.
• Lead brand positioning efforts and enforce consistent brand guidelines across all marketing and communications activities.
• Direct campaign planning, content creation, and the development of a compelling, consistent brand narrative.
• Drive impactful internal and external communications that resonate with diverse stakeholders and align with institutional goals.
• Set and monitor key performance indicators (KPIs) to assess campaign effectiveness and optimize marketing ROI.
• Build and execute a holistic Data and CRM strategy integrating online / offline channels and managing the prospective database.
• Manage the marketing department budget effectively, ensuring efficient use of resources.
• Lead, manage, and mentor a high-performing marketing team in a fast-paced, dynamic environment.
• Collaborate with internal departments and cross-functional teams to develop innovative campaigns that support event expansion and strategic initiatives.
• Provide strategic insights and performance updates to senior management to ensure ongoing alignment with organizational objectives.
• Champion internal and external collaboration to extend brand reach and consistently attract new business (brand stewardship).
• Maintain accountability for marketing outcomes and return on investment.

Key Qualifications and Skills

• Master’s degree in Marketing / Communications or in a relevant discipline ; a minimum of 5 years of mid-level management experience with an overall 8–10 years of marketing and communications, experience with proven track record of success in event / exhibition marketing.
• Deep expertise in digital marketing, data analytics, and communication strategies.
• Strong strategic and analytical mindset, with the ability to translate insights into actionable strategies.
• Experience in sales-driven environments and proficiency in mass and targeted marketing tactics.
• Proven ability to manage complex budgets and deliver measurable business results.
• Excellent communication skills—both written and verbal—in English and Arabic.

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Events Services

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