Head of Marketing

Client of Betting Jobs; United Arab Emirates; On-site; USD 60,000 - 120,000; Full time

Job summary

A new iGaming operator seeks a Head of Marketing to spearhead its growth in the UAE. This pivotal role involves crafting and executing innovative marketing strategies across various media. The ideal candidate boasts extensive experience in digital marketing, particularly within the iGaming sector, and is adept at responding to the fast-paced dynamics of contemporary culture.

Qualifications

• 5+ years in digital and creative marketing, preferably in iGaming.
• Proven success running paid media campaigns at scale.
• Strong understanding of local market behaviors to tailor messaging.

Responsibilities

• Lead end-to-end marketing campaigns across various channels.
• Design and execute campaigns linked to real-time cultural events.
• Deliver weekly/monthly marketing reports with insights.

Skills

Digital Marketing

Creative Marketing

Paid Media Management

Cultural Trends Awareness

Performance Metrics Analysis

Education

Bachelor of Business Administration

Tools

GA4

Meta Ads Manager

TikTok Ads

Job description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

BettingJobs is working with a new iGaming operator looking to grow its presence in the UAE market. This company is very much a start-up, and this Head of Marketing role will be one of the first hires.

Responsibilities:

• Lead end-to-end marketing campaigns across:
  
  • Paid media: Meta, Google, TikTok, YouTube, programmatic
  • Offline: Billboards, radio, newspaper, sponsorships, street activations
  • Non-traditional funnels: influencers, communities, content loops, local initiatives
• Design and execute campaigns tied to real-time pop culture, live events, and internet trends
• Coordinate closely with product and design teams to ensure seamless user journey from ad to gameplay
• Manage and continuously improve performance across key metrics:
  
  • CAC, ROAS, LTV, CTR, CPC, CPM, Conversion Rate, Retention
• Run A/B tests on creatives, copy, landing pages, and messaging
• Oversee full funnel tracking using tools like GA4, Meta Ads Manager, TikTok Ads Manager
• Lead messaging, copy, and creative hook ideation tailored to each market segment
• Build a culturally relevant brand that resonates with diverse player profiles
• Maintain competitive differentiation through compelling, locally adapted content
• Track competitive campaigns, media mix, and offers
• Rapidly respond with optimised counterstrategies
• Continuously experiment with new channels and formats to discover performance edge
• Deliver weekly/monthly marketing reports with strategic recommendations
• Collaborate with BI, product, and VIP/CRM teams to align campaigns with player behaviour and lifecycle
• Manage relationships with creative agencies, local media, and tech vendors

Requirements:

• 5+ years in digital and creative marketing, preferably in iGaming
• Proven success running paid media at scale across Meta, Google, TikTok, etc.
• Strong portfolio of trend-driven, culturally relevant campaign execution
• Experience managing offline channels (billboards, radio, OOH)
• Ability to launch timely campaigns tied to memes, events, and social trends
• Experience with non-traditional and viral growth funnels
• Mastery of CAC, ROAS, LTV, CTR, CPM, Retention, Conversion
• Deep understanding of local market behaviours and how to tailor messaging
• Strong in GA4, Meta Ads Manager, TikTok Ads, tracking systems
• Experience working with product, VIP, CRM, and content teams

Company Industry

• Recruitment
• Placement Firm
• Executive Search

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Head Of Marketing

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