Head Of Marketing

HR Ways; Dubai; On-site; USD 90,000 - 140,000; Full time

Job summary

Join a pioneering technology company in Dubai as the Head of Marketing. This role is pivotal in shaping marketing strategies across various platforms while leading a dynamic team. The position requires innovative thinking and extensive experience in digital marketing, enabling the company to connect with millions globally. With comprehensive benefits including health insurance and performance bonuses, it's an exciting opportunity for a marketing leader to make a significant impact.

Benefits

Health insurance for employee & family

Annual Ticket

24 Annual leaves on year completion

Bonus - performance based

Annual increment

Qualifications

• 10-15 years of progressive marketing experience in tech-driven industries.
• Strong understanding of the regional market and digital-first ecosystems.
• Hands-on expertise in performance marketing and digital strategy.

Responsibilities

• Lead the marketing roadmap and align it with business goals.
• Oversee growth in digital channels and marketing performance.
• Hire and mentor a high-performing marketing team.

Skills

Performance Marketing

Digital Strategy

Brand Building

Leadership

Communication

Problem-solving

Education

Bachelor's in Marketing or Business

MBA (optional)

Tools

HubSpot

Salesforce Marketing Cloud

GA4

Braze

Job description

About the company we're hiring for Currently:

UAE-based pioneer delivering customer-centric experiences and unparalleled opportunities through cutting-edge technology, with six innovative tech ventures across the globe.

Job Description:

The company is hiring a Head of Marketing to lead the charge across brand, performance, creative, social media, and CRM. With 1015 years of experience in fast-paced, product-led tech companiesespecially in the regionyou know what it takes to build from the ground up and scale efficiently. Youre as comfortable driving strategy as you are rolling up your sleeves to execute.

This isnt just a marketing role. Its a unique opportunity to shape how a bold, tech-powered group connects with millions of users across commerce, entertainment, and rewards.

Key Responsibilities:

Marketing Strategy

• Own the full-stack marketing roadmap for The Companyand its portfolio of brands.
• Translate business goals into integrated marketing plans that drive acquisition, engagement, and retention.

Performance Marketing

• Lead growth across major digital channels including Google Ads, Meta, TikTok, Snapchat, programmatic, affiliate, and SEO.
• Optimize campaigns with a data-first approach to maximize ROAS, reduce CAC, and increase LTV.

Social Media & Community

• Develop and execute engaging, platform-native content strategies.

• Drive virality, advocacy, and brand love through community-building and influencer partnerships.

Creative & Content

• Oversee the development of high-impact creatives from brand storytelling to product campaigns across all touchpoints.

CRM & Lifecycle Marketing

• Design and scale automated customer journeys that engage, convert, and retain users using tools like HubSpot, Salesforce Marketing Cloud, or Braze.

Brand Leadership

• Define and evolve our brand positioning, tone of voice, and visual identity in line with business strategy and customer insights.

Team Building & Leadership

• Hire, mentor, and lead a high-performing in-house marketing team and external partners.

• Cultivate a culture of creativity, accountability, and agility.

Cross-functional Collaboration

• Partner closely with Product, Engineering, Commercial, and Executive teams to align marketing with company vision and priorities.

Requirements:

• 10 to15 years of progressive marketing experience, including senior leadership roles in high-growth, tech-driven environments.
• Deep understanding of the regional market, cultural nuances, and consumer behavior.
• Strong exposure to e-commerce, digital-first, or high-growth consumer brands.
• Hands-on expertise in performance marketing, digital strategy, and funnel optimization.
• Strong grasp of brand building, storytelling, and content marketing in digital ecosystems.
• Experience with CRM, marketing automation, and analytics tools such as GA4, Segment, Braze, Amplitude, etc.
• A builders mentality and a doers energy,comfortable leading strategy and execution.

• Exceptional problem-solving, leadership, and communication skills.

• Bachelors in Marketing, Business, or a related field (MBA is a plus).

Other Details:

Work Mode: ONSITE - Full Time

Location:Dubai, UAE

Experience: 10-15 years

Days: Monday to Friday

Timing:9am-6pm

Benefits:

• Health insurance for employee & family

• Annual Ticket

• 24 Annual leaves on year completion

• Bonus - performance based

• Annual increment

About HR Ways:

HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983azto stay updated or visit www.hrways.co to know more.