Head Of Marketing

Any Arab National, Any European National

Any

Vacancy

1 Vacancy

Job Description

Job Summary:

We are seeking a forward-thinking, experienced, and strategic Marketing Director to lead our marketing function and shape the future of our real estate brand in Dubai. The ideal candidate will have a deep understanding of the UAE real estate market, with expertise in developing integrated marketing strategies, managing cross-channel campaigns, enhancing customer intelligence, and delivering immersive brand experiences through events, show homes, and experience centres. This leadership role demands creativity, commercial acumen, and a proven track record in driving business growth.

Key Responsibilities:

1. Develop and execute a full-funnel, multi-year marketing strategy aligned with business goals and sales targets.
2. Lead the marketing department, driving performance, innovation, and cross-functional alignment.
3. Define and evolve the brand identity, voice, and messaging across all platforms and customer touchpoints.
4. Ensure consistent brand presence in all communications, visuals, and experiences.
5. Plan, manage, and optimize 360° marketing campaigns for off-plan launches, ready properties, and international projects.
6. Leverage ATL, BTL, digital, influencer marketing, and outdoor channels to maximize exposure and lead generation.
7. Lead customer profiling, segmentation, and journey mapping.
8. Utilize data analytics, market research, and CRM insights to guide strategic decisions and personalize customer experiences.
9. Collaborate with the product development and sales teams to develop and promote the right product mix based on demand, market trends, and customer insights.
10. Shape messaging strategies to highlight key product USPs across segments (luxury, mid-market, investment).
11. Oversee the design, branding, and operational execution of show homes and experience centres to deliver immersive, emotionally engaging experiences.
12. Ensure alignment with brand storytelling, architecture, and customer experience strategies.
13. Develop and execute high-impact events, exhibitions (e.g., Cityscape), broker activations, and investor roadshows.
14. Coordinate all physical and digital activations to reinforce brand positioning and drive qualified traffic.
15. Oversee the implementation and optimization of CRM strategies across lead nurturing, re-engagement, retention, and referral.
16. Utilize platforms like Salesforce or HubSpot to segment audiences, automate campaigns, and track customer engagement.
17. Own the annual marketing budget, ensuring efficient spend allocation and optimal ROI across all channels and initiatives.
18. Regularly report on marketing performance, lead conversion rates, and return on investment to senior leadership.

Qualifications:

1. Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
2. 8–10+ years of senior marketing experience in Dubai’s real estate sector or related industries.
3. Strong expertise in brand strategy, campaign development, digital marketing, and customer experience.
4. Deep understanding of the UAE real estate landscape, customer profiles, and regulatory environment (incl. RERA).
5. Proven leadership experience managing teams, external agencies, and cross-functional stakeholders.
6. Advanced knowledge of CRM tools (Salesforce, HubSpot), digital ad platforms, analytics (Google Analytics, Power BI), and property portals (Bayut, Property Finder).
7. Excellent strategic thinking, communication, and decision-making skills.

Preferred:

1. Experience marketing luxury developments or mixed-use communities.
2. Regional or international marketing exposure.